Engaging Corporate Videos Tell a Story

One of the best ideas for engaging corporate videos is to tell a story about how your company is making a positive impact in real people’s lives. We all love an inspiring story. Don’t be afraid to include the conflicts and problems your clients struggle with.

Engaging Corporate Videos Have Conflict

Conflicts need resolution and the brain is wired to seek a solution. Great storytelling is grounded in a heroin that is immersed in conflict, drama and problems. And if your organization helps your clients overcome these problems in a meaningful way, you will immediately win the trust of your online audience. As

The Call for Change in Video Storytelling

Donald Miller points out in his book StoryBrand, decision making and change are crucial components to storytelling and to sales. If you function as the guide agent that helps your client through life transforming change, you become their hero.  Add to that, that you have given your audience an endorphin rush from the thrill of the story’s conflict and resolution.

Engaging Corporate Videos & The DCCH Story

Barking Squirrel Media interviewed 15-20 DCCH leaders, teachers, therapists, foster parents and adoptive parents to find authentic story elements to construct a compelling narrative based in the classic story arch. From concept to script, storyboard to casting, filming to editing, Barking Squirrel Media developed this film because our mission is to tell the stories of organizations that are making a positive impact in real people’s lives.

Client: DCCH

Creative/Production: Barking Squirrel Media