VIDEO STORYTELLING BLOG

In the fast-moving world of marketing, where budgets are scrutinized and ROI is king, every marketing director faces the same challenge: how to maximize the value of corporate video production & deliver powerful brand stories without overspending. For mid-sized companies,...

In today’s fast-paced marketplace, both Chicago and Cincinnati companies are seeking new ways to rise above the noise, build brand loyalty, and authentically connect with their audiences. One of the most powerful tools at their disposal? A Chicago corporate brand...

Inspiring video storytelling is more than just a buzzword—it’s a transformative tool that empowers marketing leaders to capture attention, build trust, and guide potential customers through every stage of the marketing funnel. From awareness to advocacy, cinematic, emotionally compelling videos...

At Barking Squirrel Media, we specialize in video production for manufacturing that transforms complex industrial processes into compelling visual stories. With offices in Cincinnati and Chicago, our team partners with manufacturing companies to showcase their innovation, workforce, and values through...

Publishing a video without a video SEO strategy is no longer optional if you want your content to be engaging. Even a beautifully shot film will be ineffective if it doesn't show up in search results or reach your audience...

Before we pick up a camera, we pick up a pen—and start listening. At Barking Squirrel Media, our Video Discovery Workshop is the foundation of every emotionally compelling and strategically effective video we produce. This is where we uncover the...

A Guide to Producing a Corporate Mini-documentary for Real Human Impact At Barking Squirrel Media, we believe the most compelling corporate mini-documentary stories are those rooted in authenticity, emotion, and transformation. Producing a corporate mini-documentary is more than just creating...

Mini-Documentary vs. Corporate Video: Why Storytelling Wins When it comes to promoting a brand through video, many companies still default to the traditional corporate video approach. However, the mini-documentary format is emerging as the most powerful way to connect with...

When budgets get slashed, investing in video storytelling might feel like a luxury. But the truth is, it’s one of the smartest moves you can make. Great video content doesn’t just look good—it works hard for your brand, builds trust,...

Begin with the problem in video storytelling. Great stories begins with a problem—something the hero must confront and overcome. While it might feel counterintuitive to lead with the negative, conflict is the engine that drives every compelling narrative. The human...

At Barking Squirrel Media, video storytelling is more than just capturing footage—it's about crafting narratives that resonate on a deep, emotional level. Our commitment to authenticity, creativity, and sustainable practices sets us apart as the ideal partner for organizations that...

The Video Production Process for Handling Changes and Feedback  Throughout every stage of the video production process, you’re in control. We ensure clear, concise and regular communication, keeping you updated at each phase. You can easily reach us by phone,...

In today's fast-paced digital world, manufacturing companies in Cincinnati and Chicago are increasingly turning to high-quality videography to showcase their processes, products, and capabilities. Video production is one of the most powerful marketing tools available, offering an engaging and dynamic...

If you want to know how to be prepared to film a documentary, below are 5 crucial elements. 1. Be Prepared to Film a Documentary Through Zoom Interviews The best way to ensure that production days go well is to...

Why We Are Excited to Produce Manufacturing Videos We specialize in producing manufacturing videos worldwide because of their long-standing reputation for innovation, quality and dedication to excellence. Collaborating with such a forward-thinking company provides us the opportunity to contribute to...

We understand that trusting someone else to tell your story can be daunting but it is crucial to scripting for video production. At Barking Squirrel Media, we specialize in deeply understanding our clients-their culture, language, values, and goals. Our meticulous...

There are seven positive benefits to corporate video storytelling. Aside from just having a video on your website, the very process of preparing for your corporate videos refines your messaging, brings to light your compelling differentiators and increases the effectiveness...

Barking Squirrel Media is a member of the Better Business Bureau because our values and mission in business are in perfect alignment. Our mission as a video production company is to tell the stories of organizations that make a positive...

The Crucial Role of Lighting in Video Production Lighting in video production can make or break the effectiveness of a corporate film. In this article, we will explore five ways where lighting makes your company’s video more compelling and cinematic....

We have launched a new video package that offers Affordable Storytelling Videos for Professionals such as doctors, attorneys, scientists, CEO's and many others. It is very important to Barking Squirrel Media to create new video approaches which will give all our...