Goal: To relay the key brand pillars of Afinia Dental through the Hero’s Journey approach to storytelling. Our unique storytelling discovery process allowed us to interview key leadership and patients throughout the company to find the compelling differentiators that drive the mission of Afinia Dental. From this crucial data, we created a brand storytelling report and a script that relayed the brand pillars of Afinia Dental told from the perspective of a patient’s experience. As always, Barking Squirrel Media relays important facts and figures in a heart engaging cinematic story format that changes minds and drives action.