Barking Squirrel Media

Hamilton City Schools Public Perception Campaign

In this storytelling video campaign, we used the classic storytelling arch to show how high school teachers worked with struggling students and gave them the skills and support to overcome the obstacles that prevented them for getting what they most desired in life. Through compelling video production, each heartfelt story features a student and their teacher and demonstrates how these amazing teachers helped students transform trauma into strength and success. 

Storytelling Video Campaign Changes Public Perception

Hamilton City Schools hired Barking Squirrel Media to help them change a negative community perception about the school into a positive one  through video storytelling. This video production campaign highlights how a mentoring approach to education not only benefits students, but has a positive ripple affect throughout the community. Businesses grow when community members have a positive perception of the school district. More large corporations want to move into and invest in a community that has a strong public school system. We used our discovery process to unearth the most compelling and authentic stories and brought them into public awareness through cinematic storytelling. 

Storytelling Video Campaign Helps Increase Business Investments

As one of the best video production companies in the country that specializes in storytelling, we were able to shape public perception in a community. Additionally, we supported the businesses communities’ efforts in rebranding a city and increasing corporate investment.

Barking Squirrel Media produced a long play for each of the five stories along with 90, 60 and 30 second versions of each story. 

Client: Hamilton City School

Creative & Production: Barking Squirrel Media

Story: Katie Taylor, Dani Clark
Director: David Bray
Producer: David Bray
Director of Photography: Dan Marque
1st AC: Jeremiah Kirby
2nd AC: Zach Gerber
Key Grip: Kent Lipps & Christine Shrum Marque
Audio Mixer: David Bray & Dan Marque
Editorial: Barking Squirrel Media
Editor: Dan Marque