Legal Tech Video Production: Telling the Story of Backchannel’s Groundbreaking Approach to Settlement Negotiations

In the rapidly evolving world of dispute resolution and legal technology, legal tech video production plays a crucial role in helping innovative platforms clearly communicate the problems they solve and the value they provide. Complex legal workflows, confidentiality concerns, and high-stakes negotiations are not easily explained through traditional advertising or text-based messaging. They require story. They require trust. And they require clarity.

That’s why Biller & Kimball partnered with Barking Squirrel Media to create a compelling commercial story for Backchannel — a secure settlement negotiation web application that is changing how deals get done.

This film doesn’t just explain a product.
It reveals a new way to solve a very old problem.

The Problem: Traditional Settlement Negotiations Can Be Misleading

Settlement negotiations are often centered around inflated positions:

• Plaintiffs demand far more than they would realistically accept

• Defendants offer far less than they are willing to pay

This is not dishonesty — it’s the expected dance. Yet this dance prolongs negotiations, increases litigation costs, escalates emotional stress, and often leads to outcomes that don’t reflect what either side actually wants.

Judges and mediators do their best to guide parties toward resolution, but:

• Real numbers are almost never revealed early

• Posturing gets in the way of efficiency

• Deals fall apart even when both sides might have been willing to agree

The industry has long needed a more honest, efficient path to resolution.

The Solution: Backchannel’s Three-Step, Confidential Settlement Workflow

Backchannel introduces a guided process that allows each party to confidentially submit the true value at which they would settle.
The platform uses bank-level encryption to ensure:

• The opposing party never sees your number

• The judge or mediator never sees your number

• The platform reveals information only if a match is reached

In other words:

Parties can finally submit what they’d actually be willing to accept or pay — without the strategic compromise of revealing their position too early.

If the numbers overlap?
A real agreement is confirmed.

If they don’t?
No one sees anything, and negotiations continue as usual.

This is a simple, powerful, and game-changing shift in dispute resolution.

Why Legal Tech Video Production Was Essential for Backchannel

Innovative technologies often face a communication barrier.
The legal field is cautious. It moves slowly. It relies on trust, precedent, and clarity.

So, when introducing a new concept — especially one that changes how negotiations work — the message must be:

• Clear

• Credible

• Human

• Emotionally grounded

A software demo alone could not accomplish that.

Legal Tech Video Production Bridges the Gap Between Innovation and Trust

An effective film can:

• Show why the product is needed

• Demonstrate how it works, visually and intuitively

• Establish credibility with real human faces and voices

• Inspire confidence in the platform’s safety and integrity

For Backchannel, we knew the story needed to acknowledge the frustrations, tension, and emotional weight of unresolved legal disputes — while also offering a smarter, more respectful path forward.

This is where brand storytelling meets legal innovation.

Our Creative Approach

Step 1: Discovery

We began with our signature Video Discovery Process, engaging closely with Biller & Kimball to understand:

• The core purpose behind Backchannel

• The pain points attorneys, judges, and mediators experience daily

• The emotional stakes of prolonged legal conflict

• The trust concerns that must be addressed for adoption

This was not just research — it was listening.

Step 2: Script Development

The script had to:

• Highlight the problem before promoting the solution

• Use language that legal professionals respect

• Avoid jargon while maintaining precision

• Build emotional resonance without sensationalism

Every word was chosen with care.

Step 3: Cinematic Production

We designed visuals that communicate:

• Transparency

• Security

• Human connection

• Professional credibility

We recorded interviews, captured filmed dramatizations, and wove everything together to form a message that feels authentic — not promotional.

Step 4: Editing with Purpose

Pacing, tone, music, sound design — all chosen to create:

• Confidence

• Calm

• Clarity

Because the best legal technology is that which reduces stress and increases certainty.

Why This Film Works

It Speaks to Real Challenges

Legal professionals see themselves and their frustrations reflected honestly.

It Demonstrates a Clear Solution

The guided workflow is visual, simple, and intuitive when seen on screen.

It Builds Trust

The tone is measured, respectful, and aligned with the values of the legal profession.

It Positions Backchannel as a Leader

Not just another app — a profession-changing tool for resolution.

Legal Tech Video Production as a Competitive Advantage

Barking Squirrel Media specializes in telling stories of organizations that:

• Solve meaningful problems

• Improve people’s lives

• Strengthen communities

• Create real positive impact

Legal tech is now one of the most important growing arenas where ethical innovation truly matters.

Backchannel represents:

• Efficiency

• Fairness

• Honesty

• Respect for the negotiation process

This is exactly the type of mission-aligned story we are built to tell.

Conclusion: Video Storytelling That Builds Trust in Legal Innovation

Introducing new legal technology requires more than a product launch — it requires shifting mindset, encouraging new behaviors, and building confidence.

That’s why Legal Tech Video Production is not just marketing.
It is strategic communication at the highest level.

With Backchannel, we are proud to help bring a smarter, more dignified approach to resolving disputes into the world.

And we’re just getting started.