Barking Squirrel Media

Video Production Blog

Why Storytelling Is Vital in Video Marketing and Production

Video marketing is one of the most effective ways to market your brand. However, it's not enough to simply put out high-quality videos. The videos still need to have a core message that can help bring out the reaction you want from your target audience....
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Debunking the Top Four Myths about Video Marketing

Digital marketing is an important asset for any business, especially in the age of the internet. This marketing effort allows businesses of all sizes to broaden their reach and market products to a larger audience. With that said, digital marketing has many components, one of...
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Social Media Video Ideas You Can Use to Promote Your Brand

There's no better medium than social media video when it comes to showcasing your content. Certainly, people on social media increasingly expect marketers to interact with them through videos. Before you head on to your local video production company to work on your video, you...
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Top 6 Must-Have Elements in Video Marketing Campaigns

Getting your brand talked about is very important in generating more sales for your business. However, in this digital age, achieving this comes with a harder challenge. If you want an edge in advertising, you should invest your marketing efforts in video marketing. Once you’re...
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5 Benefits of Video Marketing That Makes It Popular to Use

When done correctly, video content marketing may help you gain a competitive advantage by promoting your product or service, increasing customer engagement, or expanding your social media reach. It's an efficient way of expressing a message to a broader audience; therefore, it's no surprise that...
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Production Tips For Making a Marketing Video

It can be difficult to start a video marketing campaign. You will have to think long and hard about budgeting and deciding which video production company to hire. You'll also probably wonder just where to begin without an idea of what you want to accomplish....
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6 Characteristics a Video for Marketing Must Always Have

Many companies utilize video content marketing strategies because it's an excellent way to engage people. Unfortunately, it's also why the video marketing landscape has become oversaturated. Like many things, a perfect strategy has to be in place, and video marketing is no exception. Video content...
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What to Know About Why Using Storyboards Are So Important

"Storyboard" is a common term a whole lot in the video production world. It's a great way for a shot list to be visualized as preparations for production go on. "Storyboarding," as it's called, goes a long way for video production efforts to run smoothly....
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What Happens During Post-Production and Video Editing

A well-produced movie isn't created in one go: it relies on many processes that happen after filming. This is the art of post-production, or taking raw footage and editing it together. It includes adding visual effects, sound, and color grading a movie to create a...
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