Barking Squirrel Media

Video Production Blog

Understanding the Video Production Process

Now, perhaps more than ever, video production has become imperative for businesses. It's because video content is the most consumed compared to other media. Just this year, video content is responsible for an outstanding 82% of the world's internet traffic. In this post, your trusted...
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5 Benefits of Utilizing Video Production Services

In today's high-tech world, it is common knowledge that video is essential to any successful marketing plan, regardless of the organization's size. Putting together a video for your company doesn't have to be tough, especially considering how readily available the internet is for producing high-quality...
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How Fashion Brands Can Make the Most Out of Video Content

There's no doubt that video is one of the most powerful tools in a marketer's toolkit. But when it comes to fashion brands, how can video content help yours stand out from the rest? Create How-To Videos One great way to use video content is...
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6 Valuable Reasons to Invest in Brand Video Marketing

As the marketing world continues to evolve, so do businesses' strategies and tactics to reach their target audiences. Brand video marketing is one of the most effective and popular tools in the modern marketer's arsenal. There are many reasons to invest in business video production...
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The Ideal Video Length and Time to Post on Social Media

It's no secret that video is one of the most popular forms of content on social media. After all, as a business, you want to make sure you are creating content that is engaging. Video is one of these, but there's a catch: you need...
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The Importance of Using Storyboards in Video Production

There are many different ways to approach video production, and each has advantages and disadvantages. One popular method is to use storyboards. Storyboards are a great way to plan out a video before shooting it. They can help you visualize what the final product will...
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How to Add Video Production to Your Small Businesss

Video marketing is an incredibly powerful tool that all businesses, big and small, should utilize to promote their products, services, and brand. And yet, many small businesses are still not taking advantage of this highly effective marketing strategy. There are several reasons why your small...
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LOL: A Guide to Using Humor in Your Video Marketing

Video marketing is the process of using video content to promote or market your product or service. It can increase brand awareness, drive traffic to your website, or generate leads and sales. You can create many different types of videos, but some of the most...
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4 Stages in Video Production That Every Marketer Should Know

There are a lot of stages in creating a successful video for your brand. You need to come up with a great concept, find the right production team, shoot the video, edit it, and then promote it.   If you're not careful, the process can become...
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A Complete Guide: Art Direction in Films and Videos

To make a film or video look good, having a good art director is essential. This person is tasked to handle the project's overall look and creates the vision that the filmmakers want to achieve. With their help, they can provide your brand with the...
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Why Do eCommerce Websites Need Video Production Services?

Over the years, videos have become an effective medium of communication. Through moving pictures, people understand things better through the message conveyed. Therefore, videos have become much more prevalent on websites, social media platforms, and emails. But why do eCommerce websites need video production services?...
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Why You Need an Attention-Grabbing Marketing Video

You can have the best product in the world, but if you don't have a good marketing video, you're not going to get very far. A marketing video is the best way to get your product in front of potential customers and get them interested...
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The Power of Video for Social Media: What You Need to Know

It’s no secret that audiences today are incredibly discerning when it comes to video content. They’ve seen it all before, and they know exactly what they like and what they don’t. So, if brands want to stand out from the crowd and really capture people’s...
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The Key to Creating a Great Video Explainer Script

When watching a show on a streaming service like Netflix, we don't always think about the nearly mind-boggling mix of cables, satellites, and wireless signals that make it all possible.  Similarly, when we view an explainer video and identify with its characters or concepts, the...
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5 Effective Video Marketing Tips to Boost Your Business

In recent years, digital marketing has become increasingly popular among companies because it effectively reaches out to potential customers. Additionally, digital marketing is often less expensive than traditional marketing methods, making it a more cost-effective option for many businesses. However, not all digital marketing methods...
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Why Testimonial Videos Are the Ultimate Sales Tools

Testimonials are a way of social proof and can be incredibly valuable in boosting your business and career. If you don't have any, it's time to start collecting them. Here's are sound reasons why. Why Testimonial Videos Are the Ultimate Sales Tools 1 - Video...
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Social Media Video Types That Engage Target Audiences

It is no secret that brands should pay attention to social media. The social media landscape is where the most relevant conversations are happening and where potential and existing customers congregate. As a business, you’re missing out on millions of potential customers by not paying...
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Video Production Tips: 5 Insider Secrets From the Pros

If you're a business owner, you know that video is a powerful marketing tool. But what you may not know is that right decisions about your video production can make all the difference in its impact and ROI. Although video production can be a tricky...
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What You Need to Keep in Mind Before You Start Video Production

Marketers in the United States and the rest of the world have seen the power of video marketing. That's because video allows us to simultaneously show both an auditory description and a visual description of a product; this gives us an advantage over written marketing...
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The Basics of Cinematography and the Role of a Cinematographer

Many things go into cinematography that many people don’t know about. It’s not only about recording the story, but it has a lot to do with the story and how the images are captured. Let us take you through the basics of cinematography here.  Cinematography:...
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