Barking Squirrel Media

Video Production Blog

Here Are the Different Types of Product Marketing Videos

It is not uncommon to see businesses invest in the creation of videos that will showcase their products. Product marketing videos are so common that sometimes, we don't even realize we are watching one. What Is a Product Marketing Video? A product marketing video is...
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Businesses That Must Use the Services of Video Producers

A skilled video producer can help you increase your profits and exceed your goals. If you have a business that needs to grow and stay competitive, you can use video services. What do you think will happen if you do not? Your competitors that use...
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Video Production Tips: 5 Insider Secrets from the Pros

If you're a business owner, you know that video is a powerful marketing tool. But what you may not know is that right decisions about your video production can make all the difference in its impact and ROI. Although video production can be a tricky...
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Learn from This Play-By-Play of Effective Video Production

The times of search-based and display ads are now long behind us. In this perpetually-online world, video dominates today’s world of online advertising, and for a good reason: it works! However, there’s a stark contrast between it works, and it works for you. What is...
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6 Tips on Making Your Social Media Videos More Engaging

Social media video footage is increasingly becoming a valuable asset for building your community and telling your brand's narrative. And, with a rising number of video capabilities on various platforms, there has never been a better moment to begin making high-quality social media videos. Learn...
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Common Issues That Arise from DIY Video Assets

It’s tempting to think you can make your own videos. With production equipment being more affordable than ever and an endless supply of options on your phone, it seems like a video production studio is at your fingertips. You would be right. However, before you...
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Why Storytelling Is Vital in Video Marketing and Production

Video marketing is one of the most effective ways to market your brand. However, it's not enough to simply put out high-quality videos. The videos still need to have a core message that can help bring out the reaction you want from your target audience....
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Debunking the Top Four Myths about Video Marketing

Digital marketing is an important asset for any business, especially in the age of the internet. This marketing effort allows businesses of all sizes to broaden their reach and market products to a larger audience. With that said, digital marketing has many components, one of...
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Social Media Video Ideas You Can Use to Promote Your Brand

There's no better medium than social media video when it comes to showcasing your content. Certainly, people on social media increasingly expect marketers to interact with them through videos. Before you head on to your local video production company to work on your video, you...
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Top 6 Must-Have Elements in Video Marketing Campaigns

Getting your brand talked about is very important in generating more sales for your business. However, in this digital age, achieving this comes with a harder challenge. If you want an edge in advertising, you should invest your marketing efforts in video marketing. Once you’re...
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5 Benefits of Video Marketing That Makes It Popular to Use

When done correctly, video content marketing may help you gain a competitive advantage by promoting your product or service, increasing customer engagement, or expanding your social media reach. It's an efficient way of expressing a message to a broader audience; therefore, it's no surprise that...
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Production Tips For Making a Marketing Video

It can be difficult to start a video marketing campaign. You will have to think long and hard about budgeting and deciding which video production company to hire. You'll also probably wonder just where to begin without an idea of what you want to accomplish....
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6 Characteristics a Video for Marketing Must Always Have

Many companies utilize video content marketing strategies because it's an excellent way to engage people. Unfortunately, it's also why the video marketing landscape has become oversaturated. Like many things, a perfect strategy has to be in place, and video marketing is no exception. Video content...
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What to Know About Why Using Storyboards Are So Important

"Storyboard" is a common term a whole lot in the video production world. It's a great way for a shot list to be visualized as preparations for production go on. "Storyboarding," as it's called, goes a long way for video production efforts to run smoothly....
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What Happens During Post-Production and Video Editing

A well-produced movie isn't created in one go: it relies on many processes that happen after filming. This is the art of post-production, or taking raw footage and editing it together. It includes adding visual effects, sound, and color grading a movie to create a...
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