The Key to Creating a Great Video Explainer Script

When watching a show on a streaming service like Netflix, we don’t always think about the nearly mind-boggling mix of cables, satellites, and wireless signals that make it all possible. 

Similarly, when we view an explainer video and identify with its characters or concepts, the first thing that springs to mind isn’t always a screenplay or the video production process. However, it’s the glue that holds the whole thing together.

As a result, writing a great narrative is critical to the success of explainer videos. The writing, like the visuals and other onscreen features of an explainer video, should be a well-planned piece of art in and of itself.

This article will run you through how you can create a great explainer video script.

Understanding Explainer Video Scripts

Scripts are vital in the development of explainer videos. They push the project ahead and keep it on track, ensuring that your vision is realized on the screen in the way you intended and that you reach your goals. 

It’s at the heart of the manufacturing process, with many moving elements that must work together to obtain optimum outcomes.

Planning Out Your Video

Before you even think of putting pen to paper or typing the first word, there are a few things you should think about and plan.

  • How will the video fit with your marketing campaign?
  • What is the goal you would like to achieve with your explainer video?
  • What message or content do you want to share with your audience?
  • How do you frame the specific problem and solution in the video?

Consider Your Audience

By placing your audience at the center of decisions regarding tone, language, allusions, and even script length, you can make your explainer video feel modern and approachable on all levels. This creates an immediate connection with your audience, increasing the likelihood that your message will stick with them and inspire them to take action.

Have a Story Structure

Storytelling is a fantastic approach to sharing information and thoughts in a way that not only sticks with people but also makes them care and connect. Our minds are hardwired for storytelling and are well-equipped to decipher the meanings and messages contained within them. 

Think of Your Visuals

It’s time to start writing after you’ve picked your story and determined how your message will play out inside it. We recommend writing 140 words per minute of video for a natural delivery, and remember to keep the visual element in mind when you write those words. 

Scripts may inspire visuals in two ways: they can exist in the settings, objects, and artwork employed, or they can appear as onscreen text.

An Ending That Lands the Message

As your explainer video script nears completion, you must finish it well. Why squander all of the connection and engagement you have generated?

You can choose from the following ending types:

  • A Key Takeaway: If your video is only meant to raise awareness about a problem or expose people to an idea or concept, conclude with a clear takeaway message and leave viewers with the essential ideas in their minds, ready to ponder further and share with others.
  • Call to Action: This might be useful for explainer videos that provide research and those that explain or promote products. Calls to action, whether you’re urging someone to contact you, download a paper, or attend an event, build on all the hard work you’ve put into your video and extend its influence to subsequent activities.


There are a few key things to remember when writing a great explainer video script for your corporate video production. You should focus on the problem, be clear and concise, tell a story, and use visuals to support your points. Following these tips, you can create a script to engage and inform your viewers.

Are you in need of Chicago corporate video production services? Barking Squirrel Media produces compelling and cinematic stories for clients in Cincinnati and worldwide. Contact us today to learn more!