Essential Tips for Making Standout Videos for Instagram

In the digital ecosystem, visually impactful content quickly cuts through the noise, grabbing attention, and making clear, memorable connections with viewers. Instagram, with its visual-first design and vast user base, can be a particularly powerful platform for brands to leverage this effect. This social media powerhouse offers myriad opportunities for creative expression and connection, especially through the medium of video.

Creating standout Instagram videos involves more than just turning a camera on and hitting record. The successful use of video on Instagram relies on a blend of strategic planning, an understanding of platform-specific quirks, and a creative approach toward content creation. As a brand, it is important to create videos that not only resonate with your target audience but also fit seamlessly with Instagram’s short-form, visually rich format.

In this comprehensive guide, we’ll delve deep into the world of Instagram video marketing, providing you with practical and actionable tips for creating noteworthy Instagram videos. From exploring the different video formats Instagram offers to deciphering the mysteries of the algorithm and sharing invaluable video production tips, this guide is intended to help your brand make the most of Instagram’s video opportunities.

1. Know Your Instagram Video Formats

To create captivating Instagram videos, it’s crucial to understand the various formats available on the platform and know which one to utilize for your marketing needs. Each format serves a distinct purpose and suits specific content types. Here’s a quick rundown of the different Instagram video formats:

– In-feed Videos: These videos are limited to 60 seconds, appear in your followers’ main feed, and can also be discovered using hashtags or the Explore page. They are ideal for showcasing products, sharing tutorials, or posting user-generated content.

– Instagram Stories: With a 15-second time limit, stories are perfect for sharing brief snippets of content, behind-the-scenes moments, or updates in a more casual and ephemeral format. Since they disappear after 24 hours, they create a sense of urgency, encouraging viewers to watch them promptly.

– IGTV: Instagram’s long-form video platform, IGTV, allows for videos up to 10 minutes (60 minutes for larger accounts). This format is ideal for sharing more in-depth content such as interviews, webinars, or mini-documentaries.

– Instagram Reels: Launched as a competitor to TikTok, Reels lets you create 30-second, fast-paced, and engaging video clips using in-app editing tools, music, and effects. Reels work well for entertaining or bite-sized, educational content and have the potential to become viral.

2. Craft Eye-Catching Visuals and Compelling Storytelling

Instagram users often scroll through their feeds and stories quickly, so it’s essential to create visually striking and engaging video content that captures their attention. Keep these tips in mind while crafting your Instagram videos:

– Use high-quality visuals: Ensure your footage is crisp, clear, and well-lit to make a strong impression and maintain a professional brand image.

– Tell a story: Embrace your brand’s unique narrative and showcase it through creative storytelling. Focus on evoking emotions and resonating with your audience on a personal level.

– Opt for vertical videos: Vertical videos are native to Instagram and cover the full screen on mobile devices. This format leads to a more immersive viewer experience, so try to optimize your content for a vertical aspect ratio.

– Add captions or subtitles: Since many users browse Instagram with the sound off, consider adding captions or subtitles to your videos to ensure that your message is accessible and easy to comprehend even without audio.

3. Leverage Instagram’s Built-In Tools and Features

Instagram offers a range of built-in tools and features that can help enhance your videos and make them more engaging. Explore these features and incorporate them into your content strategy:

– Filters and effects: Take advantage of Instagram’s built-in filters and creative effects to add a professional touch to your videos or maintain a consistent aesthetic across your content.

– Stickers and interactive elements: For Instagram Stories, use stickers, polls, quizzes, or countdowns to foster engagement and encourage viewers to interact with your content.

– Music: For Reels, utilize Instagram’s in-app music library to add popular tracks to your videos, making them more entertaining and shareable.

– Text and animation: Add dynamic text and animation to your videos to emphasize key points, include CTAs, and make your content more visually appealing.

4. Optimize Your Instagram Videos for Discoverability

To ensure your videos reach a wider audience, it’s important to optimize them for discoverability on the platform. Follow these best practices to improve the visibility of your Instagram videos:

– Use relevant hashtags: Choose popular, industry-specific, and location-based hashtags to increase the chances of your videos being discovered by users searching for related content.

– Engage with your audience: Respond to comments, ask questions, and encourage user-generated content to boost engagement, improve your content’s performance, and foster brand loyalty.

– Cross-promote your videos: Share your Instagram videos across your other social media channels, email newsletters, and on your website to ensure they receive the widest possible reach and engagement.

– Analyze your performance: Monitor your Instagram Insights to track your video content performance, understand which types of content resonate with your audience, and refine your strategy accordingly.


Creating standout Instagram videos involves striking the right balance between visual appeal, storytelling, and platform optimization. By understanding the different video formats, crafting engaging content, leveraging Instagram’s built-in tools, and optimizing your videos for discoverability, you can create a powerful video marketing strategy that not only boosts your brand’s visibility but also connects with your audience on a deeper level. So, gear up and start making those standout Instagram videos that capture your audience’s hearts and minds!

Barking Squirrel Media, a Cincinnati-based video production house known for its cinematic storytelling, is more than equipped to guide your brand in utilizing the full potential of Instagram video marketing. Work with us today and take your IG video marketing efforts to the next level!