Published OnJuly 6, 2023
Instagram Reels: The New Tool Brands Are Leveraging
Social media marketing has become essential to any successful brand’s marketing strategy. With over one billion active users, Instagram has become a popular platform for brands to reach their target audience. Instagram Reels, launched in August 2020, has provided brands with a new tool to engage their audience, increase brand awareness, and generate leads. This article will explore how brands use Instagram Reels to drive their social media marketing efforts.
A Brief Overview of Instagram Reels
Before diving into how brands are using Instagram Reels, it’s essential to have a brief understanding of what it is and how it works. Instagram Reels is a short-form video feature that allows users to create and share 15-second videos on their profile. These videos can be edited with a variety of tools, including music, filters, and effects. Instagram Reels can be found on the Explore Page, and users can also share their Reels to their Instagram Feed and Stories.
Showcasing Products and Services
One way brands are using Instagram Reels is to showcase their products and services creatively. Brands can use Reels to highlight their products’ features and benefits, giving their audience a better understanding of what they offer. For example, a fashion brand could create a Reel showcasing their latest collection, highlighting different outfits and accessories. Similarly, a restaurant could create a Reel showcasing their signature dishes, giving their audience a taste of what they have to offer.
Using Behind-the-Scenes Look
Another way brands are using Instagram Reels is to provide their audience with a behind-the-scenes look at their business. This can help humanize the brand, making it more relatable and building a stronger connection with their audience. For example, a beauty brand could create a Reel showcasing their team working on a new product, giving their audience a glimpse into the product development process. Similarly, a tech company could create a Reel showcasing their office culture, giving their audience a better understanding of the company’s values and mission.
Collaborating with Influencers
Influencer marketing has become a popular way for brands to reach their target audience. Instagram Reels have provided brands with a new way to collaborate with influencers and leverage their audience. Brands can work with influencers to create Reels showcasing their products or services, reaching a wider audience and building brand awareness. For example, a fitness brand could collaborate with a fitness influencer to create a Reel showcasing their workout routine, promoting their brand to the influencer’s audience.
Creating Engaging Content
Finally, brands are using Instagram Reels to create engaging content that resonates with their audience. Brands can use Reels to create fun and entertaining videos that showcase their personality and values. For example, a pet supply brand could create a Reel showcasing different pets using their products in a fun and engaging way. Similarly, a sports team could create a Reel showcasing their players’ personalities, giving their audience a behind-the-scenes look at the team.
Instagram Reels has become a powerful tool for brands to reach their target audience and drive their social media marketing efforts. Brands can use Reels to showcase their products and services, provide a behind-the-scenes look at their business, collaborate with influencers, and create engaging content. As Instagram Reels continues to grow in popularity, it’s essential for brands to explore how they can leverage this tool to achieve their marketing goals.
Are you looking for video media companies that can help you create Instagram reels that connect with your audience? Barking Squirrel Media has the expertise to deliver commercial film quality videos that resonate with your brand’s message, whether you’re based in Cincinnati or nationwide. Contact us today to learn how we can elevate your brand with our video production services.