Top 4 Misleading Ideas about Video Production Processes

In video production, several misconceptions often lead to confusion and unrealistic expectations. As the demand for high-quality video content continues to grow, it is essential to debunk these misleading ideas and gain a clearer understanding of the video production process.

Let’s briefly touch on the top misleading ideas about video production processes. By dispelling these myths, we aim to provide a more accurate picture of the dedication, expertise, and resources required to create successful video content.

Myth 1: You Don’t Need Professional Help in Video Production

While it’s true that anyone can pick up a camera and shoot some footage, producing a polished and practical video requires a range of skills and expertise that only a professional can provide. Professional video producers bring years of experience in storytelling, scriptwriting, cinematography, lighting, sound design, and post-production editing. They also have access to high-end equipment and software to take your video to the next level. 

While it may seem tempting to try to save money by producing your video on your own, investing in professional help is crucial if you want to create a video that genuinely engages and resonates with your audience.

Myth 2: Industries Do Not Need Videos

Videos have developed into an essential tool for businesses across all industries. They have proven an effective way to engage with customers, showcase products and services, and even boost sales. Whether you are in the healthcare industry, technology, or even manufacturing, videos can help you connect with your target audience and provide them with valuable information about your brand. 

Studies have shown that businesses incorporating video marketing into their overall strategy are more likely to increase engagement and conversions. Thus, if you’re still under the impression that your industry does not need videos, it’s time to reconsider and start incorporating this powerful tool into your marketing efforts.

Myth 3: TV Commercials Are the Only Uses for Videos

Videos can be used in various ways to promote a brand, product, or service. For instance, businesses can use videos to create engaging social media content, showcase customer testimonials, provide educational tutorials, and even create virtual tours of their facilities. 

With the rise of video-sharing platforms like YouTube and Vimeo, it has become easier for businesses to develop and distribute high-quality videos to reach a wider audience. 

Myth 4: Your Videos Must Always Be Short

While it is true that attention spans are decreasing, and viewers are more likely to engage with shorter videos, it is only sometimes necessary to sacrifice the length of a video to ensure more views or engagement. Longer videos are often more effective in conveying a message or telling a story more detailed and meaningfully. 

The key is ensuring that the content is engaging and relevant to the audience, regardless of length. While it is essential to consider the attention span of your audience, feel free to experiment with longer videos that can provide more value and depth to your message.


The realm of video production is often clouded by misleading ideas and misconceptions that can hinder the creative process and impede successful outcomes. Acknowledging and addressing these misconceptions can help aspiring video creators and production teams set realistic expectations, optimize workflow, and ultimately create impactful and engaging video content that aligns with their target audience.

Barking Squirrel Media is a premier video production company specializing in crafting cinematic stories that effectively bridge the gap between digital brands and their audiences. Operating in Cincinnati and extending its services nationwide, our company harnesses the powerful medium of a commercial film to create engaging content that resonates with viewers, leaving a lasting impact. To learn more about how we can help elevate your brand and captivate your audience, do not hesitate to contact us and explore our vast services.