Top 7 Tips to Produce Engaging Corporate Video Content

Corporate videos are a powerful tool for businesses to communicate their brand message to their target audience. These videos are used for various purposes, such as promoting a product or service, educating customers, training employees, and showcasing the company’s culture. However, producing a successful corporate video requires careful planning and execution. This article will provide seven tips for producing a successful corporate video.

Tip #1: Define Your Goal and Target Audience

Before starting the production process, defining your goal and target audience is essential. What message do you want to convey to your audience? Who is your target audience? What is their age group, gender, occupation, and interests? Answering these questions will help you create a video that resonates with your audience.

For example, if your goal is to promote a new product, your target audience would be potential customers interested in purchasing the product. In this case, your video should highlight the features and benefits of the product and how it can solve the customer’s problem.

Tip #2: Create a Script and Storyboard

Once you have defined your goal and target audience, it’s time to create a script and storyboard. A script is a written document that outlines the video’s dialogue, narration, and action. A storyboard is a visual representation of the script that shows how each shot will be framed, the camera angles, and the movement of the actors.

Creating a script and storyboard is a crucial part of the pre-production process. It helps you visualize the final product and identify potential issues before production begins.

Tip #3: Invest in Quality Equipment

To produce a high-quality corporate video, investing in quality equipment is important. This includes cameras, lighting, microphones, and editing software. Quality equipment will ensure that your video looks and sounds professional, which will help you achieve your goal of communicating your brand message effectively.

Tip #4: Hire a Professional Videographer

While producing a corporate video in-house is possible, hiring a professional videographer is recommended. An expert videographer possesses the knowledge and skillset required to produce a top-notch video that aligns with your objectives and appeals to your viewers.

Tip #5: Keep It Short and Engaging

The average viewer’s attention span is shrinking, so your video needs to be short and engaging. A corporate video should be no longer than two to three minutes. Anything longer than that risks losing the viewer’s attention.

To keep your video engaging, use visuals, animations, and music to complement the dialogue and narration. This will help to convey your message interestingly and memorably.

Tip #6: Include a Call to Action

A call to action (CTA) is a statement that encourages the viewer to take a specific action. This could be to visit your website, sign up for a newsletter, or purchase. Include a CTA in your corporate video to direct the viewer toward the next step in the customer journey.

Tip #7: Promote Your Video

Once your corporate video is complete, promoting it to your target audience is important. Share it on your website, social media platforms, and email marketing campaigns. You can also run paid advertising campaigns on platforms like YouTube and Facebook to reach a wider audience.


Engaging corporate video content has become crucial to a successful marketing strategy. It not only helps to communicate the brand message effectively but also helps to build brand awareness and loyalty among the target audience. An engaging corporate video can help businesses to stand out from the competition and increase their chances of converting viewers into customers. Following the tips mentioned in this article, businesses can produce a high-quality corporate video that resonates with their target audience and achieves their marketing goals. The importance of producing engaging corporate video content cannot be overstated, and businesses that invest in this medium will likely see a positive impact on their bottom line.

Ready to make an impact with your corporate videos? Partner with Barking Squirrel Media for exceptional Chicago corporate video production that sets your brand apart. Contact our team today to see what we can do for you!