Brand Videos for Chemical Companies

Our Specialty

We specialize in producing brand videos for chemical companies across the world that are visually cinematic & relay crucial information in a compelling manner. Additionally, our videos humanize the stories of chemical companies by highlighting their culture and their people. .

Our Client

Shepherd Color is an example of how to produce brand videos for chemical companies in a way that focuses not only on the impressive manufacturing processes and products, but more importantly, the people that make Shepherd Color so successful. All of the Shepherd companies have wonderful cultures and offer their employees exciting and meaningful careers. On top of that, they are very active in their  community to create value and brighten lives. 

Our Mission

By telling the Shepherd stories, we also fulfill our mission in the world: to tell the stories of organizations that make a positive impact in real people’s lives, the community and the world. Barking Squirrel Media has been most privileged to produce many videos for the Shepherd companies over the years.

Our Approach to Brand Videos for Chemical Companies

It was decided that his particular brand story would take a testimonial approach and feature Tom Shepherd, CEO of The Shepherd Material Science Company and Chris Manning, President of Shepherd Color. No one knows the history of the Shepherd companies more than the Shepherd family.

Our Process for Brand Videos for Chemical Companies

We worked with the marketing manager, Jennifer McClure of Shepherd Color, to develop the key talking points, the right questions to be asked  and we even pre-scripted the answers. We didn’t want leadership reading a script on camera and seem inauthentic. However a script is important for corporate brand video’s because they ensure that answers are precise and concise. Often, on the day of filming, we will put the script on a teleprompter and allow those on camera to rehearse their answers. After a few run throughs, we turn off the teleprompter and allow leadership to answer questions in their own words. The end result is a perfect balance of authenticity and precise brand language.

This project was produced by a minimal team to scale cost to the client’s budget.