Brand Videos for Chemical Companies

Posted David Bray

Brand Videos for Chemical Companies: Telling the Human Story Behind the Science

In the world of science, chemistry, and material innovation, it can be challenging to communicate not only what a company does, but why it matters. That’s where brand videos for chemical companies become powerful tools. At Barking Squirrel Media, we specialize in creating visually cinematic films that simplify complex concepts while elevating the people, culture, and values that make an organization truly unique. For chemical companies—where precision, research, and innovation meet human collaboration—brand storytelling helps audiences connect at an emotional level while gaining clarity and trust.

Our mission has always been to tell the stories of organizations that make a positive impact—on individuals, on communities, and on the world. And the work of chemical and material science companies does exactly that. Their innovations influence everything from sustainability and manufacturing to art, architecture, and technology. But without the right storytelling approach, most people never see the full picture.

That’s why we create films that don’t just inform—they inspire.

Our Specialty in Brand Videos for Chemical Companies

Chemical companies are often misunderstood because their work is highly technical and their breakthroughs happen at the molecular level. Traditional corporate communication can feel clinical or inaccessible, leaving audiences disengaged. Our specialty is transforming these stories into cinematic and emotionally resonant narratives that illuminate the purpose behind the science.

Why This Matters

  • Customers want to trust the people and processes behind the products they use.

  • Prospective employees want to join companies with strong cultures and meaningful missions.

  • Communities want to understand how businesses contribute to economic and social well-being.

  • Stakeholders want clarity, transparency, and confidence.

By highlighting both innovation and humanity, brand videos bridge the gap between data and meaning, technology and emotion, product and purpose.

Client Spotlight: Shepherd Color

One of the most meaningful examples of our work in this space is our ongoing partnership with Shepherd Color, a leader in pigment technology whose products directly impact manufacturing, consumer goods, architectural design, and more.

But what makes Shepherd Color remarkable is not just their product excellence—it’s their culture.

Shepherd companies are:

  • People-first in leadership and operations

  • Committed to employee growth and long-term careers

  • Deeply invested in the well-being of surrounding communities

  • Focused on innovation that improves lives and industries

Many companies say they value their people. Shepherd Color shows it.

Why Shepherd’s Story Matters

Their work doesn’t just appear on shelves. It shapes the everyday world—from the colors we see in our environments to the performance materials we rely on daily. Yet few outside the industry ever get to witness the story behind that impact.

Our role was to help make that story visible—and unforgettable.

A Mission Aligned with Our Purpose

At Barking Squirrel Media, we are drawn to organizations that uplift lives. Our mission is to tell stories that:

  • Engage hearts

  • Change minds

  • Inspire action

The Shepherd family and leadership team share a commitment to making the world better through science, community involvement, and human-centered leadership. For us, this partnership was a natural match.

We are privileged to have produced numerous brand films for Shepherd companies over the years. Each project reveals something new about how innovation and humanity intersect in their work.

Our Approach to Brand Videos for Chemical Companies

To truly tell a company’s story, we start with understanding—not assumptions.

Discovery

We begin each brand film with an in-depth discovery process involving:

  • Leadership and department interviews

  • Cultural listening

  • Brand value articulation

  • Purpose and differentiator clarification

This ensures the final story reflects who the company really is, not just how it wishes to be perceived.

Choosing the Storytelling Framework

For this Shepherd Color brand film, we selected a testimonial-based narrative featuring:

  • Tom Shepherd, CEO of The Shepherd Material Science Company

  • Chris Manning, President of Shepherd Color

Why testimonial storytelling?
Because authentic voices build trust—and trust is the foundation of industry reputation.

Our Process for Brand Videos for Chemical Companies

Step 1 — Messaging Strategy

We worked closely with Jennifer McClure, Marketing Manager, to define:

  • Core messages

  • Key emotional themes

  • Visual tone

  • Cultural expressions that should shine through the film

Step 2 — Script Structuring for Authenticity

We pre-scripted answers not to create a “reading” scenario, but to:

  • Ensure clarity

  • Maintain concise language

  • Avoid corporate jargon

  • Align voice with brand identity

Then, during filming:

  • We loaded the script into a teleprompter for rehearsal

  • After several practice runs, we turned the teleprompter off

  • Leadership spoke naturally and confidently

This method preserves authentic tone while ensuring message precision.

Step 3 — Cinematic Production with Scaled Crew

We intentionally scaled the production team to respect budget parameters—while maintaining high cinematic standards. Small team, large impact.

Step 4 — Post-Production Craftsmanship

Editing is where emotion is shaped:

  • Story arc refinement

  • Color grading to reinforce Shepherd’s brand identity

  • Music selection to match narrative energy

  • Pacing that balances reflection and momentum

Why Brand Videos for Chemical Companies Drive Real Business Value

Brand videos help chemical companies:

  • Attract top workforce talent

  • Build trust with engineers, partners, and global clients

  • Strengthen investor and stakeholder confidence

  • Clarify brand values and identity

  • Showcase innovation in understandable, inspiring ways

In industries where credibility and reputation matter, video storytelling is not optional—it’s strategic.

The Outcome

The Shepherd Color brand film strengthened:

  • Internal cultural pride

  • External brand visibility

  • Recruitment messaging

  • Community engagement narrative

  • Online and in-market brand perception

The story reached people—not just markets.

Closing: Why This Work Matters

At Barking Squirrel Media, we believe that science is profoundly human. The breakthroughs that change the world are made by teams, mentors, families, questions, experiments, passion, and purpose.

Brand videos for chemical companies help the world see not just what you make, but why it matters.

And we are honored to help tell those stories.

Producers: Dr. David K Bray & Christine Marque
Director: Dr. David K Bray
Director of photography: Dan Marque
Gaffer: Christine Marque
Editor: Dan Marque