Fives Group: NeoKoil Galvanizing Line
Manufacturing Video Production That Shows the Power of Modern Industry
Manufacturing video production is no longer a “nice-to-have” marketing asset. For today’s industrial leaders, it is a mission-critical communication tool that bridges engineering complexity and human understanding. As manufacturing systems become more automated, more sophisticated, and increasingly global, the challenge is no longer building world-class factories—it is explaining them clearly to customers, employees, investors, and the marketplace.
At Barking Squirrel Media, we specialize in manufacturing video production for companies who operate at the highest levels of technical excellence. One of our most ambitious projects brought us inside the massive manufacturing line installed by global engineering leader Fives Group at Steel Dynamics Inc. This film combined drone cinematography, Steadicam footage, cinematic lighting, animated information graphics, voiceover, and weeks of editorial refinement to create a powerful global storytelling asset for international trade shows and exhibitions.
When manufacturing leaders need to convey innovation, scale, and engineering mastery, they turn to manufacturing video production that reflects the same precision as their facilities.
Manufacturing Video Production Starts With Industrial Understanding
Great manufacturing video production doesn’t begin with cameras—it begins with comprehension. Manufacturing environments are not studios. They are operational ecosystems with safety rules, production schedules, temperature extremes, heavy equipment, and real-time constraints. Working inside them requires more than creativity—it demands respect for the process and fluency in industrial operations.
At Barking Squirrel Media, our manufacturing video production teams actively learn:
How production cells operate
Where material flow matters
Why cycle time impacts lighting decisions
When maintenance schedules affect access
How safety zones dictate camera placement
This engineering-first mindset is what separates casual videographers from industrial storytellers. Our team no longer “walks into factories.” We integrate into them.
That depth became mission-critical for the film we created inside Steel Dynamics Inc.—one of North America’s most advanced steel manufacturing operations powered by Fives Group’s specialized engineering systems.
Manufacturing Video Production Built Around Fives Group and Steel Dynamics
The collaboration between Fives Group and Steel Dynamics Inc. represents the future of American manufacturing: intelligent automation, robotic precision, and high-volume performance at an international scale. Organizations like SME (Society of Manufacturing Engineers) report that advanced manufacturing systems increasingly rely on automation, robotics, and data integration.
Fives Group is a global engineering powerhouse designing and installing complex industrial systems across aerospace, steel, automotive, aluminum, glass, and logistics industries. Their installation at Steel Dynamics was not merely an “upgrade.” It was a transformation.
This manufacturing video production assignment required Barking Squirrel Media to translate enormous engineering infrastructure into a visually understandable narrative—without oversimplifying the sophistication behind it.
Rather than making “just another factory video,” we approached this project as a cinematic documentation of industrial evolution—created for international trade shows, investor audiences, and executive leadership. Trade show marketing experts at Exhibitor Magazine emphasize that video content is one of the most effective tools for increasing booth traffic and visitor engagement.
Learn more about their work at the official Fives Group website:
https://www.fivesgroup.com/
Manufacturing Video Production Demands Specialized Filmmaking Skills
Traditional production agencies often struggle in industrial spaces because manufacturing video production introduces unique constraints that don’t exist in studio environments.
Factory floors impose:
Harsh lighting conditions
Low ambient light
Intense machinery movements
High temperatures
Strict safety requirements
Our team is equipped to solve all of that—not through shortcuts, but through preparation.
We deploy:
DJI drones for aerial facility mapping
Steadicam rigs for workflow tracking
Industrial-grade stabilization systems
Low-light camera solutions
Cinematic lighting strategies
Multi-layer editing workflows
Manufacturing video production is not about “making factories look cool.” It is about making complexity understandable.
Manufacturing Video Production Must Be Strategically Designed
Before the cameras roll, manufacturing video production must answer three core questions:
Who is the audience?
What do they need to understand?
What should they feel when they finish watching?
The Fives / SDI project wasn’t built for internal training—this was a global trade show film, where attention is measured in seconds and clarity must be instantaneous.
Our approach emphasized:
Immediate visual impact
Clear on-screen messaging
Dynamic pacing
Story structure through motion
Educational overlays without clutter
We constructed the narrative backward—starting from what international viewers needed to understand and working our way toward cinematic storytelling techniques that carried the message forward.
Manufacturing Video Production Tools That Elevated This Film
To tell this industrial story with authenticity, we combined technology and technique to serve the narrative.
Cinematic Techniques Used:
Steadicam systems for immersive movement
DJI drones for overhead system visualization
Precision lighting for massive scale
Professional voiceover delivery
Text animation for process explanation
Multi-week finishing and color work
Manufacturing video production should never rely on one tool—it must orchestrate many.
This orchestration transforms footage into story.
Manufacturing Video Production for Trade Shows Must Work Differently
A trade show is not a website. It is a battlefield of attention.
Manufacturing video production designed for exhibitions must:
Stop movement
Trigger curiosity
Communicate instantly
Maintain rhythm
Convert passersby into prospects
The Fives video was engineered to perform inside loud, crowded exhibition halls where screens compete for attention.
We built:
High-energy pacing
Loop-friendly sequences
Legible text animation
Visual hierarchy per second
Music architecture tailored to environment
Very few video teams understand that trade show psychology is as important as picture quality.
We design for both.
Manufacturing Storytelling Goes Beyond Metal and Machines
Manufacturing storytelling should celebrate not just technology—but people.
Behind every robotic arm is an engineer.
Behind every production line is a team.
Behind every facility is a decades-long legacy of innovation.
The best manufacturing video production acknowledges:
Pride
Purpose
Craft
Precision
Progress
At Barking Squirrel Media, we believe factory floors are modern cathedrals of creation. They deserve respect through storytelling.
That philosophy comes through in every frame.
Why Manufacturing Leaders Choose Barking Squirrel Media
Our clients work with us because manufacturing video production is not a side service—it is our specialization.
We are trusted by:
Multinational manufacturers
Industrial suppliers
Engineering firms
Automation leaders
Trade associations
B2B sales teams
They choose Barking Squirrel Media because:
We understand operations
We respect safety
We work fast inside heavy environments
We design with strategy
We edit with purpose
We communicate visually at scale
Explore more of our industrial and manufacturing storytelling at:
https://barkingsquirrelmedia.com/manufacturing-video-production/
And learn more about our storytelling philosophy here:
https://barkingsquirrelmedia.com/blog/
Manufacturing Video Production Is an Asset, Not an Expense
Cost is temporary. Impact is permanent.
Manufacturing video production delivers:
Increased sales clarity
Faster buyer understanding
Improved recruitment outcomes
Stronger investor messaging
Distributor enablement
Trade show ROI
A powerful manufacturing video does not sit on a server.
It works every day.
Manufacturing Video Production Is Your Competitive Advantage
Your equipment will change.
Your software will evolve.
Your processes will improve.
But storytelling is what people remember.
If you want your innovation to be seen, understood, and respected—manufacturing video production is how that happens.
Work With a Manufacturing Video Production Partner Who Understands Industry
If you manufacture complex systems…
If you install advanced production lines…
If you compete internationally…
If you invest millions in infrastructure…
Then you deserve manufacturing video production that communicates the same level of excellence.
You can view additional examples of our industrial work in our manufacturing video portfolio, where we highlight projects from engineering, robotics, chemical, and industrial firms.
Contact Barking Squirrel Media to explore a manufacturing storytelling strategy built around your operation, your culture, and your growth goals.
To learn more about Fives Group, go to:
https://www.fivesgroup.com/
To learn more about Barking Squirrel Media’s approach to storytelling, go to:
https://barkingsquirrelmedia.com/blog/
Producer & Director: Dr. David K Bray
Director of Photography: Dan Marque
Cam op 2 & Gaffer: Matt Henkes
Editor: Dan Margue
Animator: Kyle Ebersole