VIDEO STORYTELLING BLOG

There are seven positive benefits to corporate video storytelling. Aside from just having a video on your website, the very process of preparing for your corporate videos refines your messaging, brings to light your compelling differentiators and increases the effectiveness...

Barking Squirrel Media is a member of the Better Business Bureau because our values and mission in business are in perfect alignment. Our mission as a video production company is to tell the stories of organizations that make a positive...

The Crucial Role of Lighting in Video Production Lighting in video production can make or break the effectiveness of a corporate film. In this article, we will explore five ways where lighting makes your company’s video more compelling and cinematic....

We have launched a new video package that offers Affordable Storytelling Videos for Professionals such as doctors, attorneys, scientists, CEO's and many others. It is very important to Barking Squirrel Media to create new video approaches which will give all our...

The Creative Approach In this article, we intend to explore the psychology of commercial video production, aka, "videos that work." Videos that capture people’s imagination from the start are based upon a creative concept, not upon information. Of course, relaying...

A Leap into the Future In the fast-evolving world of video production, staying ahead of the curve is not just an advantage, but a necessity.  At Barking Squirrel Media, we've always strived to provide our clients with the best in...

Barking Squirrel Media Wins Prestigious Video Excellence Award! We won the UpCity prestigious video excellence award! We are honored to announce that the Barking Squirrel Media team has been recognized as one of the top B2B service providers of 2023...

Making a compelling teaser video can be a daunting task for any marketer, but it is essential for getting the attention of your target audience and getting them excited about your product or service.  A teaser video can be a...

Video production is the process of creating video content, from concept to completion. It involves capturing, editing, and producing video content for various uses, including television programs, films, advertisements, web videos, and more. The video production process is complex and...

Video advertising is one of the most powerful tools that businesses can use to reach and engage their target audiences. When used effectively, video advertising can be an extremely effective way to promote your products or services, increase brand awareness,...

The Four P's of Video Production Storytelling Video production grows a business when storytelling is central to the film.  To have a great testimonial storytelling video, four simple things are necessary: plot, people, places and purpose. First, a great story...

Corporate Video Production: Understanding the Process This article will teach what's involved in creating a corporate video.  Video production can be broken into four processes: discovery, preproduction, production & post production. It all begins with discovery.  Discovery Pricing for preproduction...

Can the video production company tell a compelling story? Video production companies that know how to engage you in storytelling are more likely to captivate your clients and customers. Those that only operate with the standard videographer mentality, presenting facts...

Pricing for corporate videos is derived from the four areas of production: Discovery, Pre-production, Production and Post-production. In this article I will explain what each process involves, how to estimate costs and how to scale production to fit into your...

Every company makes promotional videos to sell their services or products. When companies make these videos, they should use them to get their viewers’ attention, and then encourage the viewers to act. With the power of storytelling to attract an...

Storytelling is probably one of the most important means of communication any marketing, branding or communications specialist can have in their toolbox. In this article, we will give you seven reasons to incorporate the traditional story arch in the way...

Barking Squirrel Media is a film production company located in Cincinnati, Ohio.  We tell the stories of organizations that make a positive impact in real people’s lives, the community and the world. Over the past ten years, Barking Squirrel Media...

So you need the best ideas for corporate videos? This article will help you determine the best type of video for your company or organization. We at Barking Squirrel Media have compiled a list of the best approaches to corporate...

What if you could make your company video so emotionally captivating that people would watch it over and over and share it on social media? You can and it's called cinematic storytelling. All too often corporate videos are designed only...

Have you ever noticed that so many corporate videos all look and feel the same: predictable shots, dry facts and figures, cheesy approach, all adding up to storytelling cliche? Cliché is the enemy of effective storytelling. According to Robert McKee,...