When Procter & Gamble set out to attract the next generation of innovators, they wanted more than a recruitment video — they wanted a brand video storytelling experience that would inspire. Our team at Barking Squirrel Media partnered with P&G to create a cinematic recruitment film that reflects the company’s culture of innovation, integrity, and human connection.
This wasn’t just about showing jobs — it was about showing purpose.
Capturing the Heart of P&G’s Culture
Through our Video Discovery Process, we uncovered the emotional core of P&G’s employer brand — people who care deeply about improving lives through science, sustainability, and everyday innovation. The film follows real employees as they describe how their work touches millions of people worldwide, making the invisible moments of impact both visible and moving.
The result: a recruitment film that doesn’t just inform — it inspires. Viewers see P&G not as a workplace, but as a purpose-driven global community.
The Power of Brand Video Storytelling
Our approach to brand video storytelling goes beyond corporate messaging. It’s about shaping authentic narratives that emotionally connect with both current and future employees. For P&G, that meant blending cinematic visuals, genuine voices, and a powerful narrative arc — transforming a recruitment message into an unforgettable brand experience.
By weaving story structure, visual symbolism, and emotional pacing, we built a film that communicates P&G’s values of leadership, trust, and innovation in every frame.
Why Big Brands Trust Barking Squirrel Media
Major brands like P&G, Old Spice, and Celanese trust Barking Squirrel Media because we don’t make ads — we tell stories that move people to action. Our award-winning production team combines strategic marketing insight with the emotional depth of cinematic storytelling.
We understand that large corporations need more than creative flair — they need a partner who can protect brand integrity, manage complex logistics, and deliver consistent quality at scale. From concept to completion, our process ensures that every detail aligns with your mission, messaging, and visual identity.
P&G trusted us because we listen, discover, and translate corporate purpose into story. The result is a film that elevates their employer brand and reinforces their reputation as one of the world’s most admired companies.
The Outcome
The final P&G Recruitment Video was used across multiple platforms — from corporate onboarding and LinkedIn campaigns to global hiring events. It continues to serve as a storytelling tool that inspires talent and strengthens brand loyalty.
By focusing on authentic emotion and cinematic craft, Barking Squirrel Media helped P&G showcase not only what they do, but why they do it. That’s the essence of effective brand video storytelling — and it’s why some of the world’s most respected organizations trust us to tell their stories.
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