The Plus Group Brand Video was designed to explain the three-in-one company process and demonstrate the employees’ experience and expertise in design and manufacturing. This film was driven by a professional voice over artist but sprinkled scripted responses from real employees throughout the film. We filmed for two consecutive days at a 3 locations to produce this brand video.

There are several things that make our brand videos successful and compelling. First, our discovery process allows us to learn about the who, how and what’s of a company from its leadership and employees. Discovery gives us the ability to utilize the voices and expressions of the company’s people in the brand video script making the message authentic and compelling.

The second thing that helps us bring a company’s brand video to vibrant life are the multiple site scouts we employ during the pre-production phase. We need to witness first hand all of the visual places a corporate story takes place. At each site scout, we take numerous photos of the people, processes and products that distinguishes a company from its competitor. This helps us pair visuals to narrative in the most persuasive manner.

The third element of producing an engaging brand story is the creative concept, a visual metaphor if you will, that simply represents a vast amount of corporate data. Our brains are wired for story metaphors and they are inspiring, engaging and serve as great memory aids.

The final two components of a great brand video that will be covered in this brief article is related to the talent and skill in video production and post production. At Barking Squirrel Media, we film with the finest cinematic cameras and equipment available. Our award winning production team has the most talented individuals in the industry. Additionally, they have worked together on set for many years and work together seamlessly to produce the finest brand films in the industry. Our video editors have been involved from the conception of the video produce and know exactly what the video is to accomplish. This makes the edits time efficient, effective and engaging.