Client: St. Elizabeth Physicians

Creative & Production: Barking Squirrel Media

This film was designed to encourage St. Elizabeth physicians. The goals were threefold: 1) tell an emotional story about a single physician as he struggled with discouragement, 2) acknowledge the current frustrations of physicians, 3) demonstrate how medicine today, in spite of its challenges, is making a profound difference in patient care. During our discovery process, we interviewed 40 physicians, nurses, medical assistants, and HR specialists to discover their key problems and desires and created a compelling story line that would change their perception and inspire them with renewed energy.