Stacey and Emily Story: SafeinHome

When SafeinHome set out to share the story of how remote support technology transforms lives, they needed more than a testimonial video. They needed a film that would connect hearts and minds — one that would show how technology, compassion, and human connection can coexist. That’s where Barking Squirrel Media came in.

Our mission is to use brand video storytelling to highlight organizations that make a positive impact in people’s lives, the community, and the world. For SafeinHome, that meant translating a deeply personal story — Stacey and Emily’s journey toward independence — into a cinematic experience that inspires viewers and builds trust in the brand.

A Story Rooted in Real Lives

At the center of this brand film are Stacey and Emily, two women who longed for freedom and the ability to live independently. Traditional care options often limited their choices, creating barriers between their potential and their reality. SafeinHome’s innovative remote supports technology changed that — giving them real-time safety, 24/7 support, and the confidence to pursue their life goals.

Rather than explain the technology through diagrams or scripted product language, we focused on human storytelling. We followed Stacey and Emily in their homes and daily routines, capturing the warmth of laughter, the quiet moments of reflection, and the sense of confidence that SafeinHome has made possible.

This approach to brand video storytelling allows viewers to feel the emotional truth behind the technology — it’s not just about safety systems, it’s about human freedom.

Turning Mission into Emotion

SafeinHome’s mission is to help people with intellectual and developmental disabilities live more independently, safely, and with dignity. Our challenge was to translate that mission into a visual language that would resonate with families, caregivers, and social-service agencies alike.

Through our Video Discovery Process, we conducted in-depth interviews with SafeinHome’s leadership and support teams, as well as with Stacey and Emily themselves. Those conversations revealed a recurring theme: empowerment through trust. By shifting the focus from constant supervision to supported independence, SafeinHome gives people agency over their own lives — and that’s an emotional transformation worth celebrating.

Our storytelling lens highlighted those values, using cinematic visuals and authentic sound design to underscore the feeling of newfound freedom. Each frame was crafted to draw the audience into the emotional core of SafeinHome’s mission.

Why Brand Video Storytelling Works

For organizations like SafeinHome, brand video storytelling bridges the gap between abstract innovation and human impact. Data and technical descriptions can explain what the service is, but only story can show why it matters.

The SafeinHome video demonstrates how emotionally driven narratives build trust faster than traditional marketing. Viewers aren’t told why SafeinHome matters — they see it in the faces of Stacey and Emily. The story creates empathy and understanding, transforming awareness into advocacy.

That’s the essence of Barking Squirrel Media’s approach: we create stories that engage hearts, change minds, and drive action. By focusing on emotion before information, we help brands like SafeinHome move audiences to care deeply about their mission.

Why Big Brands Trust Barking Squirrel Media

From healthcare innovators like SafeinHome to global corporations such as P&G and Old Spice, leading organizations trust Barking Squirrel Media because we bring cinematic excellence to purpose-driven storytelling. Our process blends strategic brand insight with the emotional artistry of film.

We understand how to protect your message, maintain compliance in sensitive industries, and deliver visuals that inspire confidence. Every detail — from pre-production planning to color grading — serves one goal: to reveal the human truth behind your brand.

SafeinHome trusted us to handle a story that touches some of life’s most intimate themes — independence, vulnerability, and hope — and we approached it with the care it deserved. The final film captures not only the success of remote supports but also the courage and joy of the people it empowers.

The Result

The finished SafeinHome video has become more than a marketing tool; it’s a story of transformation. Families see what’s possible for their loved ones. Agencies understand how SafeinHome complements their mission. And most importantly, individuals like Stacey and Emily feel seen and celebrated.

This is the power of brand video storytelling — turning corporate messaging into emotional connection, and technology into human triumph.

At Barking Squirrel Media, we don’t just produce videos. We craft stories that reveal the heart behind every brand. SafeinHome’s story reminds us why we do what we do: to help organizations that make the world better share their message with authenticity, beauty, and purpose.