Why You Need an Attention-Grabbing Marketing Video

You can have the best product in the world, but if you don’t have a good marketing video, you’re not going to get very far. A marketing video is the best way to get your product in front of potential customers and get them interested in what you have to offer. In this guide, dive deep into the importance of an attention-grabbing marketing video and how you can make one for your brand.

The Importance of a Compelling Marketing Video

A marketing video is one of the most important tools in your marketing arsenal. It is the best way to get your product in front of potential customers and get them interested in what you have to offer. A good marketing video will show off your product in the best light possible and give potential customers a reason to buy from you.

What Makes a Marketing Video Effective

Your marketing video is one of the most important pieces of content you can create for your business. It’s an opportunity to tell your story, build trust with your audience, and persuade them to take action. Unfortunately, many marketing videos fall flat. They’re boring, poorly made, or just not effective.

So what makes a marketing video effective? Here are a few key things to keep in mind:

1. It Needs to Tell a Story

Your marketing video should tell a story that engages your audience and speaks to their needs. It should persuade them to take action every time they watch your video. It should be well-constructed and well-told, with a clear beginning, middle, and end. When crafting a story, it needs to be about more than just your product or service – it should be about how your product or service can help your audience solve a problem or improve their lives.

2. It Has to Be Well-Made

Your marketing video should be well-made and look professional. It should be edited well, have good sound quality, and be properly lit. If you don’t have the resources to produce a high-quality video yourself, you may want to consider hiring a professional video production company.

3. It Needs to Be Persuasive

Your marketing video should be persuasive and make a strong case for why your audience should buy your product or service. It should be clear and concise, and it should highlight the benefits of your product or service.

4. It Should Be Targeted

Your marketing video should be targeted to your specific audience. It should be relevant to them and address their needs and concerns. Whoever your target audience is, your marketing video should always be tailored to them. Most importantly, a targeted marketing video should be able to address your audience’s needs and pain points.

5. It Must Be Concise

Your marketing video should be concise and to the point. No one wants to watch a long, rambling video. It should explain your product or service in a clear and concise way, and it should not be too long or boring. Keep it under two minutes if possible, and make sure every second counts.


When it comes to creating a marketing video, it’s essential to think outside the box and come up with an attention-grabbing concept that will stand out from the competition. You can do this by brainstorming creative ideas and tapping into your target audience’s interests. It also helps to work with a professional video production company and get insights on how to make your vision become an effective marketing video. By following these tips, you can create a video that will capture the attention of your target audience and help promote your business or product.

If you think you’re company is ready to invest in video marketing, partnering up with Barking Squirrel Media is your best bet at gaining an advantage over the competition. As a leading Chicago corporate video production house, we help brands make compelling videos with cinematic storytelling. Our full production team is at your disposal from conceptualization up to the release of your video. Reach out to us today to learn more about our storytelling process.