5 Factors to Consider in Producing Social Videos Online

In today’s digital age, social media platforms have become a powerful tool for businesses to reach their target audience. With millions of users logging in daily, social media provides an excellent opportunity for companies to showcase their products and services through videos.

But how can businesses ensure their videos stand out with so many videos being produced and shared on social media? But which essential factors should companies consider in creating social videos online that will help their videos shine?

Why Are Videos a Hit on Social Platforms?

Videos are a powerful and engaging way to tell a story that can evoke emotions and connect with the audience on a deeper level. Videos can also capture the audience’s attention and keep them engaged for extended periods.

With the rise of smartphones, videos have become more accessible and easy to create. Social media platforms have also adapted to this trend by introducing features like Instagram Stories, IGTV, and TikTok, making it easier for businesses to create and share videos with their audience.

1. Interests

One of the most important factors to consider when producing social videos is understanding your target audience’s interests. Businesses should tailor their video to their audience’s interests to make them more engaging and relevant.

Before producing your video, research your target audience and identify their interests. As a result, it will help you create a video that resonates with your audience and encourages them to engage with your brand.

2. Humanizing Element

Social media is all about connecting with people. Adding a humanizing element is essential to make your video more relatable and engaging. Adding it can be as simple as featuring a customer testimonial or showcasing the people behind your brand.

Adding a humanizing element to your video can create a more personal connection with your audience and make your brand more relatable. As a result, people online can absorb the content better, putting themselves in the shoes of the creators.

3. Vertical Video Format

The vertical video format is becoming increasingly popular on social media platforms. With more people watching videos on smartphones, vertical video format has become the preferred choice for many social media users.

When creating social videos, it’s essential to consider the vertical video format to ensure your video is optimized for social media platforms. Using the vertical video format, you can ensure that your video takes up the entire screen and is more engaging for the viewer.

4. Captions

Captions are an essential component of social videos. They not only make your video more accessible to viewers who may be hearing impaired or watching without sound, but they also help to increase engagement.

When creating captions for your social video, ensure they are easy to read and short. Use short sentences and break up the text to make it more readable. Also, ensure the captions are timed correctly to match the audio.

5. Expert Color Use

Color is an essential component of video production. When used correctly, color can evoke emotions and create a mood that resonates with your audience. They should make it easier for businesses to promote on social media through videos.

When creating social videos, it’s essential to consider the color scheme and how it relates to your brand. Use colors consistent with your brand identity and evoke the right emotions. For example, blue is often associated with trust and reliability, while red is associated with excitement.


Social media has become a powerful tool for businesses to connect with their audience through video content. To make your videos stand out, it’s essential to consider the interests of your target audience, add a humanizing element, use the vertical video format, add captions, and use expert color use. By following these five factors, you can create social videos that are engaging, relevant, and memorable.

Looking for a Cincinnati video production house that can turn your brand’s story into a cinematic masterpiece? Look no further than Barking Squirrel Media! Our film production team specializes in creating engaging and memorable video content that connects brands with their audiences. Join the ranks of satisfied clients who trust our video media company to bring their vision to life, and contact us today to learn more about our services and start planning your next video project!