How to Create Engaging Video Emails That Drive Results

Email marketing is one of the most effective ways to reach out to potential and current customers. However, with the increasing competition in the digital space, it’s important to make your emails stand out from the rest. One way to achieve this is by incorporating videos in your email marketing strategy. Video email marketing is a powerful strategy that can increase open rates, and click-through rates, and ultimately drive more conversions. In this article, we’ll explore how to create engaging video emails that drive results.

Why Video Email Marketing?

Video email marketing is a powerful tool for businesses of all sizes. It’s a great way to grab the attention of your audience and convey your message in an engaging and memorable way. Here are a few reasons why you should consider incorporating video into your email marketing strategy:

Increased Engagement: A video production house can help you capture the attention of your audience and keep them engaged through video email marketing. By incorporating videos in your email marketing campaigns, you can increase the time your audience spends on your website or landing page, which can lead to higher conversion rates.

Improved Email Metrics: Video emails have been shown to improve email metrics such as open rates and click-through rates. This means that video emails can help you reach more people and drive more traffic to your website.

Better Brand Awareness: Videos are a great way to showcase your brand’s personality and values. By creating videos that align with your brand’s messaging, you can establish a stronger connection with your audience and build brand awareness.

How to Create Engaging Video Emails

Now that we’ve established the benefits of video email marketing let’s explore how to create engaging video emails that drive results.

1. Keep it Short and Sweet

When it comes to video emails, shorter is better. Attention spans are getting shorter, and people don’t want to spend a lot of time watching a video. Keep your videos short and to the point, ideally under two minutes. This will increase the chances of your audience watching the entire video and taking action.

2. Use an Attention-Grabbing Thumbnail

The thumbnail is the first thing your audience will see when they receive your email. Make sure it’s an attention-grabbing image that accurately represents your video. Avoid using generic stock photos, and instead, use a still image from your video.

3. Include a Clear Call-to-Action

The purpose of your video email is to drive action. Make sure you include a clear call-to-action at the end of your video. This can be a link to a landing page, a product page, or a sign-up form. Make it easy for your audience to take action by including a clickable button or hyperlink.

4. Personalize Your Videos

Personalization is key when it comes to email marketing. Address your audience by name in the email and include personalized content in your video. This can be as simple as mentioning their name or referencing their past purchases. Personalized videos can help build stronger relationships with your audience and increase the chances of conversion.

5. Add Captions and Transcripts

Not everyone watches videos with sound. Make sure you include captions or a transcript of your video to make it accessible to everyone. This will also improve the SEO of your video, making it easier to find and share.

6. Optimize for Mobile

More than 50% of emails are opened on mobile devices. Make sure your video email is optimized for mobile viewing. This means using a responsive design that adjusts to different screen sizes and ensuring your video is compatible with different devices.


Video email marketing is a powerful tool that can increase engagement, improve email metrics, and drive conversions. By following these tips, you can create engaging video emails that stand out from the rest and drive results. Remember to keep it short and sweet, use an attention-grabbing thumbnail, include a clear call-to-action, personalize your videos, add captions and transcripts, and optimize for mobile. With the right strategy, video email marketing can help take your business to the next level.

At Barking Squirrel Media, we help you find your audience and tell your story through effective video production and marketing. We are a Chicago video production company that specializes in creating engaging video content for businesses. Contact us today to learn more about how we can help you with your video email marketing.