Why Every Business Needs High-Quality Video Marketing

If printed pictures paint a thousand words, imagine what a video can do. Marketing strategies have come a long way from traditional and print media. While these former mediums didn’t guarantee a successful marketing campaign, the rise of technology and the internet enabled companies to reach a broader target audience. One of the best and most crucial ways to do this is to conduct high-quality video marketing. 

As consumers interact more daily with screen media, video production companies can help brands reach the right audience and make the right impression. 

If you want to propel your humble business to greater heights, this article will define video marketing and why you should work with a professional production company today.

Defining Video Marketing 

It’s the practice of generating quality, entertaining, and informative content and distributing it on social media platforms, websites, and display networks. Video marketing lets companies connect with potential customers and convince them to buy a product or try their services. 

The Rise of Video Marketing 

The number of businesses investing in online video marketing companies has increased from 61% to 86% since 2016 because of platforms like Instagram’s Reels, IGTV, and YouTube, which have over 2.3 billion users worldwide. These statistics show the power of video in the digital age and search engine optimization. 

Why Does It Work?

We already have various devices that let us access a seemingly endless stream of media, regardless of where we are. This trend increased the available content, where multiple platforms garner millions of viewing hours each minute. Our long screen hours make it challenging to step away from our gadgets.

Why Is Video Marketing So Powerful?

Many video production companies are urging businesses to invest in their service because video marketing is highly effective for engaging users. It also helps brands convey things that static content can’t and may be versatile in different applications. Moreover, video content has less competition in search engine results pages (SERPs) and can act as an online sales representative for your company.

Your video production company can also create high-quality videos to help explain your business’s value propositions. 

4 Reasons You Need It 

After discussing a quick introduction to video marketing and its potential, this section will enumerate why your business needs it today. 

1. Improve Your Ranking

Every business wants to rank higher in search engine results, especially at the coveted top. It symbolizes their hard work and dedication have finally paid off. When you let a video production company produce and promote your content, you can enjoy more visibility and recognition. It will improve your website’s ranking because users will recognize you as a reliable source. 

2. Establish Trust with the Audience

Like everything else, convincing your customers to trust you is crucial to succeeding in the competitive business world. You can form a deeper connection with your viewers by letting a video production company create high-quality content. Videos can let you emotionally engage with people and make them feel more connected with your content, leading to a more enormous, more dedicated following and better long-term engagement.

3. Boost Brand Awareness and Visibility 

You’re building better brand recognition when you assign a video production company to create and market videos online. When viewers interact positively with your content, your brand’s reputation will gradually improve. 

4. Get a Higher Return on Investment (ROI)

While creating videos can be initially expensive, it will help you get a lot more in return, such as better engagement, more conversions, and more people visiting your website. It also lets you create better relationships with your target audience. 


High-quality videos let you reach a broader audience and increase your brand visibility. Working with a reputable video production company allows you to enjoy these benefits. 

If you need a video production company in Cincinnati, work with Barking Squirrel Media! We’re committed to producing compelling stories through cinematic storytelling. Work with us today!