Why You Should Use Recruitment Videos to Attract Job Applicants: A Guide

Recruitment videos are an increasingly popular tool used by employers to attract job applicants to their company. They offer many advantages to employers and job seekers alike. If you are looking to better your job marketing efforts, maybe it is time to give recruitment videos a try!

Here is a list of the best benefits that recruitment videos have to offer a growing enterprise:

1 – Recruitment Videos Can Show a Company’s Culture 

Recruitment videos are a great way to showcase your company’s culture and values. They can give potential job applicants a feel for what it would be like to work at your organization. This can be especially helpful if you are a small business or start-up that doesn’t have a well-known name.

2 – Recruitment Videos Can Demonstrate Your Brand

Recruitment videos are an ideal way to demonstrate your brand values and establish a connection with job applicants. You can use the video to show off your company’s unique personality and make a lasting impression on potential job seekers.

3 – Recruitment Videos Can Reach a Wider Audience

Recruitment videos can be used to reach a wider audience than traditional job postings. Recruitment videos can be shared on social media, allowing you to reach job seekers who may not have seen your job postings otherwise.

4 – Recruitment Videos Can Help You Stand Out 

In today’s competitive job market, recruitment videos can help you stand out from the crowd. They can help you create a unique and memorable brand identity, and can help you make a lasting impression on potential job applicants.

5 – Recruitment Videos Can Save Time and Money

Recruitment videos can save you both time and money in the long run. They can help you to pre-screen applicants and can reduce the cost of recruitment and onboarding.

6 – Promote Better Engagement

Recruitment videos can help you to engage with potential candidates more effectively. They can help to demonstrate the culture of your organization and can give potential employees an insight into what it would be like to work for your company.

7 – Reach a Wider Audience

Recruitment videos can help you to reach a wider audience, both locally and globally. This can help you to attract more qualified candidates and increase the chances of finding the perfect employee for the job.

8 – Improve Your Employer Brand 

Recruitment videos can also help to improve your brand. They can help to show potential employees what it would be like to work for your company and can help to improve your reputation as an employer of choice.

9 – Build a Sense of Community

Recruitment videos can help to build a sense of community around your organization. They can show potential candidates what it would be like to be part of your team and can help to create a positive and welcoming environment. 


In conclusion, recruitment videos have proven to be an effective tool for attracting job applicants. They allow employers to showcase their company culture, give applicants an insight into what it’s like to work at the company and provide a platform for applicants to learn more about the job and its requirements. 

By using recruitment videos, employers can save time and money while also ensuring they are reaching the most qualified applicants. Ultimately, recruitment videos are an effective way to attract job applicants and should be considered when looking for potential job candidates.

If you are looking for a business video production  company, contact Barking Squirrel Media. Let us help you connect with your audience through video production today!