Introduction: Why Mid-Cap Marketers Are Rethinking Their Approach For mid-cap corporations, standing out in a noisy digital landscape is harder than ever. Traditional marketing often leans on lists of product features, technical specifications, and price points. But here’s the challenge: buyers are bombarded with similar claims from competitors, and features alone rarely inspire loyalty. That’s […]
The Power of Video Storytelling In today’s crowded digital marketplace, every brand is fighting for attention. What separates memorable companies from those that get lost in the noise is their ability to connect on a human level. At Barking Squirrel Media, we believe that video storytelling—rooted in cinematic storytelling techniques—is the most powerful way to […]
In the fast-moving world of marketing, where budgets are scrutinized and ROI is king, every marketing director faces the same challenge: how to maximize the value of corporate video production & deliver powerful brand stories without overspending. For mid-sized companies, this often means justifying every dollar spent on corporate video production. The solution? Combine cinematic […]
In today’s fast-paced marketplace, both Chicago and Cincinnati companies are seeking new ways to rise above the noise, build brand loyalty, and authentically connect with their audiences. One of the most powerful tools at their disposal? A Chicago corporate brand film that doesn’t just explain what the company does—but tells a story that inspires action. […]
Inspiring video storytelling is more than just a buzzword—it’s a transformative tool that empowers marketing leaders to capture attention, build trust, and guide potential customers through every stage of the marketing funnel. From awareness to advocacy, cinematic, emotionally compelling videos don’t just tell stories; they create experiences that leave lasting impressions. At Barking Squirrel Media—with […]
At Barking Squirrel Media, we specialize in video production for manufacturing that transforms complex industrial processes into compelling visual stories. With offices in Cincinnati and Chicago, our team partners with manufacturing companies to showcase their innovation, workforce, and values through cinematic brand videos. These are not just marketing tools—they are strategic assets that drive brand […]
Publishing a video without a video SEO strategy is no longer optional if you want your content to be engaging. Even a beautifully shot film will be ineffective if it doesn’t show up in search results or reach your audience at the right time and place. That’s why a purposeful video SEO and distribution strategy […]
Before we pick up a camera, we pick up a pen—and start listening. At Barking Squirrel Media, our Video Discovery Workshop is the foundation of every emotionally compelling and strategically effective video we produce. This is where we uncover the true heartbeat of your brand and build the roadmap that guides every creative decision from […]
A Guide to Producing a Corporate Mini-documentary for Real Human Impact At Barking Squirrel Media, we believe the most compelling corporate mini-documentary stories are those rooted in authenticity, emotion, and transformation. Producing a corporate mini-documentary is more than just creating a marketing video—it’s a short cinematic film that brings your brand’s values to life by […]
Mini-Documentary vs. Corporate Video: Why Storytelling Wins When it comes to promoting a brand through video, many companies still default to the traditional corporate video approach. However, the mini-documentary format is emerging as the most powerful way to connect with audiences. If you’re weighing the options between a mini-documentary vs. corporate video, this guide will […]