The Four P’s of Video Production Storytelling Video production grows a business when storytelling is central to the film. To have a great testimonial storytelling video, four simple things are necessary: plot, people, places and purpose. First, a great story has a compelling plot (the classic story arch). The plot is built upon the sequence […]
Can the video production company tell a compelling story? Video production companies that know how to engage you in storytelling are more likely to captivate your clients and customers. Those that only operate with the standard videographer mentality, presenting facts and figures in unimaginative ways, will bore your audience. Can the company make average things […]
What if you could make your company video so emotionally captivating that people would watch it over and over and share it on social media? You can and it’s called cinematic storytelling. All too often corporate videos are designed only to relay company information. Though this is important, it’s not really memorable, entertaining or emotional. […]
Have you ever noticed that so many corporate videos all look and feel the same: predictable shots, dry facts and figures, cheesy approach, all adding up to storytelling cliche? Cliché is the enemy of effective storytelling. According to Robert McKee, the story doctor to hundreds of successful screenwriters, producers and directors, the 21st century audience […]
In the previous article, we talked about Shane Meeker’s “Story Recipe.” This article will explore what Meeker calls Brand Mythology in his book entitled Story Mythos: A Movie Guide to Better Business Stories (the link is at the bottom of this article.) The terms myth and mythology are frequently misunderstood and often considered to be […]
Since 2011, Barking Squirrel Media has been using the power of cinematic storytelling to connect audiences all over the globe. Their talented team takes corporate videos to new heights by combining the oldest form of communication known to humanity (storytelling) and the most modern technological form of engagement (film making), according to their company’s mission […]
Growing up in a home with 2 older brothers and a father who had a fair amount of business trips around the globe, it could be hard at times to find common ground or quality time. Movies were one way our whole family could sit down for a few hours, whether it was in theaters […]
I started my career as a choral and orchestral conductor and was also director of music in a fairly large church. A few years into my tenure, the church had grown substantially. But I became frustrated that we were not doing much in the community to help the poor. A dear friend told me that […]
Your company has wisely decided that it needs videos for websites, social media, and email campaigns and you’ve been tasked with finding the right video production company. Don’t stress! We will tell you everything you need to know to get started. 1. Google it and watch Begin with Google. Search for video production in your […]
A major focus of big business today is video storytelling and with good reason. Presenting the target audience with a visual narrative is much more compelling than what has flooded the market for the last 20 years. Some company videos come across more like elaborate PowerPoint presentations with the standard list of dull facts and […]