There are seven positive benefits to corporate video storytelling. Aside from just having a video on your website, the very process of preparing for your corporate videos refines your messaging, brings to light your compelling differentiators and increases the effectiveness of your online reputation. So let’s discuss the seven benefits of corporate video production in […]
Barking Squirrel Media is a member of the Better Business Bureau because our values and mission in business are in perfect alignment. Our mission as a video production company is to tell the stories of organizations that make a positive impact in real people’s lives, the community and the world. Over the many years, we […]
We have launched a new video package that offers Affordable Storytelling Videos for Professionals such as doctors, attorneys, scientists, CEO’s and many others. It is very important to Barking Squirrel Media to create new video approaches which will give all our clients the ability to have their stories told at a price they can afford. Affordable […]
The Creative Approach In this article, we intend to explore the psychology of commercial video production, aka, “videos that work.” Videos that capture people’s imagination from the start are based upon a creative concept, not upon information. Of course, relaying information is crucial, but the role of a production house is to find a creative […]
A Leap into the Future In the fast-evolving world of video production, staying ahead of the curve is not just an advantage, but a necessity. At Barking Squirrel Media, we’ve always strived to provide our clients with the best in cinematic storytelling. That’s why we recently took the leap and invested in the remarkable RED […]
The Four P’s of Video Production Storytelling Video production grows a business when storytelling is central to the film. To have a great testimonial storytelling video, four simple things are necessary: plot, people, places and purpose. First, a great story has a compelling plot (the classic story arch). The plot is built upon the sequence […]
Can the video production company tell a compelling story? Video production companies that know how to engage you in storytelling are more likely to captivate your clients and customers. Those that only operate with the standard videographer mentality, presenting facts and figures in unimaginative ways, will bore your audience. Can the company make average things […]
What if you could make your company video so emotionally captivating that people would watch it over and over and share it on social media? You can and it’s called cinematic storytelling. All too often corporate videos are designed only to relay company information. Though this is important, it’s not really memorable, entertaining or emotional. […]
Have you ever noticed that so many corporate videos all look and feel the same: predictable shots, dry facts and figures, cheesy approach, all adding up to storytelling cliche? Cliché is the enemy of effective storytelling. According to Robert McKee, the story doctor to hundreds of successful screenwriters, producers and directors, the 21st century audience […]
In the previous article, we talked about Shane Meeker’s “Story Recipe.” This article will explore what Meeker calls Brand Mythology in his book entitled Story Mythos: A Movie Guide to Better Business Stories (the link is at the bottom of this article.) The terms myth and mythology are frequently misunderstood and often considered to be […]