Manufacturing Video Production for Zumbiel Packaging: A Case Study in Industrial Storytelling Excellence

Manufacturing video production has become one of the most effective ways for industrial companies to communicate innovation, scale, precision, and brand value. As factories modernize, automation advances, and customers demand transparency, video has become essential to how manufacturing brands tell their stories. When Gulo Solutions contracted Barking Squirrel Media to produce a 20-video campaign for Zumbiel Packaging, it showcased exactly how strategic manufacturing storytelling can elevate a brand far beyond what static images or text could ever achieve.

In this article, you’ll see how Barking Squirrel Media uses a proven Manufacturing Video Production process to help companies differentiate themselves, attract customers, strengthen their workforce, and visually communicate what makes them unique. You’ll also see why Zumbiel Packaging selected Barking Squirrel Media as their creative partner—and how the final films elevated their national presence.

Why Manufacturing Video Production Matters for Modern Industrial Brands

Today’s manufacturing sector is experiencing a shift. Customers want insight. Employees want purpose. Partners want proof of efficiency. Regulators and sustainability leaders want transparency. Manufacturing Video Production meets all these needs at once by showing—not just telling—what makes a manufacturer world class.

Manufacturing Video Production Builds Trust at Scale

Manufacturing companies often operate in highly technical, highly competitive markets. A well-produced video can demonstrate capabilities in seconds:

• Automation and robotics

• High-speed production lines

• Safety systems

• Quality control processes

• Material handling

• Complex machinery

When potential clients can see your process, trust skyrockets.

External Source: According to Wyzowl’s 2024 Video Marketing Statistics, 89% of viewers say videos give them more confidence in purchasing a product or service (source: Wyzowl.com).

Manufacturing Videos Strengthen Recruiting and Workforce Culture

The workforce shortage in U.S. manufacturing continues to grow. According to Deloitte’s 2024 Manufacturing Outlook, more than 2.1 million manufacturing jobs could go unfilled by 2030 (source: Deloitte.com). Manufacturing Video Production helps companies:

• Show their culture

• Highlight career paths

• Attract younger talent

• Build pride and employee retention

Manufacturing Videos Increase Website Engagement and SEO

Videos keep users on the page longer, reduce bounce rates, and increase conversions. Publishing video on high-value pages—including your home page, product pages, and recruitment page—can dramatically improve site performance.

Brightcove reports that video on landing pages can increase conversions by 86% (source: Brightcove.com).

Inside Our Manufacturing Video Production Approach

Barking Squirrel Media has become a leader in Manufacturing Video Production across the United States and internationally because we have built our process to serve the specific needs of industrial brands. Our clients include Shepherd Chemical, Celanese, Fives Group, Q Labs, Clear Packaging, Rocket Systems, P&G IT, BAWAC, and more.

Discovery Designed for Manufacturing Storytelling

For Zumbiel Packaging, discovery began with Gulo Solutions, who conducted interviews with leadership and helped align messaging for the new commercial website. Barking Squirrel Media expanded that foundation with:

• Detailed brand analysis

• Competitive video landscape review

• Audience segmentation

• Shot list creation aligned with marketing goals

• A video campaign strategy tailored to the new site

This ensured that every video was aligned with Zumbiel’s brand promise, customer expectations, and long-term business objectives.

Site Scouting for Manufacturing Environments

Industrial filming requires specialized logistics. Before filming at Zumbiel’s facilities, we conducted site scouts to understand:

• Floor layouts

• Safety protocols

• Machinery timing

• Lighting conditions

• Shadows and reflections

• Worker flow

• Noise levels

This allows us to film efficiently without disrupting production.

Storyboarding & Schedules for Complex Video Campaigns

For Zumbiel’s 20-video series, the Barking Squirrel Media team built:

• Shot lists

• Storyboards

• Daily filming schedules

• Facility movement plans

• Crew and gear maps

This level of planning keeps costs controlled and production smooth.

The Zumbiel Packaging Project — A Model of Manufacturing Video Production Strategy

Zumbiel Packaging, one of the nation’s oldest and most innovative printing and packaging companies, needed high-quality video content for their new Gulo Solutions website. Their goal was to showcase the people, processes, capabilities, and culture behind this trusted manufacturer.

Gulo Solutions + Barking Squirrel Media Partnership

Gulo Solutions built Zumbiel’s website and managed the brand discovery. They selected Barking Squirrel Media because of our proven track record in Manufacturing Video Production and our ability to translate complex manufacturing into cinematic storytelling.

Together, we created:

• Testimonial videos

• Process films

• Employee spotlights

• Culture films

• Equipment demonstrations

• Thought-leadership interviews

Filming Across the Zumbiel Facilities

Over multiple days, Barking Squirrel Media filmed:

• High-speed printing presses

• Ink systems

• Packaging lines

• Corrugated processes

• Environmental systems

• Employee operations

• Quality control labs

Editing for a Large-Scale Manufacturing Campaign

We edited all 20 videos to be website-ready, including:

• Color grading

• Motion graphics

• Logo animations

• Sound design

• Interview cleanup

• Music scoring

Every film was delivered in multiple formats for web, social media, presentations, and trade shows.

Why Manufacturers Choose Barking Squirrel Media

Barking Squirrel Media has invested heavily in cinema-grade equipment tailored for industrial environments including RED 8K systems, Canon C-70 cameras, Zeiss lenses, gimbal systems, macro lenses, and lighting optimized for reflective surfaces.

Gear Designed for Industrial Accuracy

Manufacturing facilities require agility and precision. Our Canon C-70s, used in the Zumbiel project, are ideal because they are lightweight, fast, and perfect for gimbal work.

Budget-Flexible Manufacturing Video Production

Manufacturing companies often need large-scale video projects but must work within defined budgets. Barking Squirrel Media excels in scaling production:

• Multi-video campaigns

• One-day shoots

• Multi-day shoots

• Low-disruption filming

• Efficient editing pipelines

Whether the need is 1 video or 50, we build smart, scalable solutions.

Creative Direction With Manufacturing in Mind

We don’t just film your machines — we tell your story. Your people, your culture, your innovation, your values, and your mission become the heart of the film.

Below are several resources that may prove helpful to you:

• Learn more about our Manufacturing Video Production

• Read our article on Brand Video Storytelling

• Explore our Mission-Driven Storytelling Portfolio

• See how we approach Chemical Manufacturing Video Production

Conclusion: Manufacturing Video Production That Moves Industry Forward

The Zumbiel Packaging project is a powerful example of how Manufacturing Video Production can transform a manufacturer’s brand presence, marketing performance, and audience trust. With twenty high-quality videos crafted specifically for their new Gulo Solutions website, Zumbiel is now positioned as a national leader in innovation, quality, and manufacturing excellence.

Barking Squirrel Media continues to help manufacturers across the country elevate their customer engagement, recruiting, digital marketing, and brand storytelling—one cinematic project at a time.

If your company is ready to tell a powerful manufacturing story, our team is ready.