We produced these testimonial brand videos for RetireMed to give potential clients an overview of who they are, what they do and how the make a positive impact in people’s lives. RetireMed leadership wanted to communicate their story through their own leadership, employees, clients and outside companies that utilize RetireMed’s services.
Barking Squirrel Media produced a series of 11 testimonial brand videos, with each video focused on the view of a single person’s perspective. We conducted several discovery sessions with leadership and marketing managers to determine the key talking points each interviewee would speak on. At the conclusion of this process, each person speaking on camera had a concise outline on which to authentically discuss. This made the editing process much more efficient and the video production costs more manageable.
All testimonials were filmed in one day on location. Our creative director created an inviting background that also featured the brand colors. The second filming day was dedicated to capturing on site b-roll of RetireMed employees working with clients.
The eleven videos were edited over the course of 6 full days. This was made possible through the focused discovery process Barking Squirrel Media brings to it’s clients. Undisciplined on-camera interviews can create an enormous amount of unusable content requiring many days and weeks to edit. Our discovery process streamlines content so that each on-camera interviewee uses concise and precise language. All this makes the post-production process easily managed and productive. The end result is engaging and informative videos that are created with ease and efficiency.
Producer/Director: Dr. David K Bray
Director of Photography: Dan Marque
Creative Director/Art Director: Christine Marque
Gaffer/Grip: Matt Henkes