Common Issues That Arise from DIY Video Assets

It’s tempting to think you can make your own videos. With production equipment being more affordable than ever and an endless supply of options on your phone, it seems like a video production studio is at your fingertips. You would be right.

However, before you decide to skip the professionals, consider these four reasons why hiring a professional might be the better option.

1. Making Your Own Video Might Cost You More

Producing a video doesn’t have to cost a fortune, but it can if you don’t do the right research. You may not spend a lot of money on production hardware, but you’ll have to spend time learning how to use it. Depending on your level of expertise, this could be a time-consuming process.

If you also want to add some editing software, you may be required to purchase third-party editing software, which can be expensive. The same goes for music and sound effects.

As you choose your options, keep in mind that each has its own set of rules and parameters. If you’re not familiar with these rules, you may spend more time trying to get things to work than you would by hiring a professional.

2. Producing a Video is Harder Than it Looks

We’re all accustomed to watching amazing videos on YouTube, so you might assume making one yourself is easy. When you think about the time it takes to produce a music video or a car commercial; it’s easy to become overwhelmed.

As you’re tying together your script with the visuals, you’ll have to consider lighting, audio, framing, and editing. These components require someone who knows how to get the best quality shots, sounds, and post-production.

If you’re going to make mistakes, it’s better to make them on a smaller scale. Trying to shoot your own music video may be an expensive way to learn more about the process and figure out what works and what doesn’t.

3. Video Reflects Your Company Image

When you’re looking at video marketing, you’re looking at how you appear to others and how you appear to yourself. If your first attempt at shooting a video is anything short of spectacular, you may be setting your company up for failure.

This is especially true if you’re a large company that’s used to high-quality work. If your first attempt at creating a video looks cheap or unprofessional, it will damage your brand.

You may think that you’re saving money by making videos yourself, but it’s possible that it could cost you more. When your video doesn’t measure up, you may find that you’ll have to create multiple videos until you can get one that’s worthy of posting.

4. Time Is Money

Creating a video can be a time-consuming task. However, if you’re not a professional video producer, things could take longer than anticipated.

We all want to get the best results in the least amount of time, but creating a video is a process. It’s a process that you can’t rush. The amount of time required to produce a video depends on several factors, including the length of the video and the complexity of the shots.

When you choose to make your own video, you lose the ability to get help from a pro. This means the time you spend creating videos is when you’re not able to do other things.


Making your own video might seem like an easy, cost-effective solution, but there are several reasons why you should consider hiring a professional. The time you spend making your own video could be better spent on other business-related tasks.

Barking Squirrel Media is a cinematic storytelling video production house harnessing the power of commercial film to connect brands with their audiences in Cincinnati and nationwide. We create commercial films that demonstrate how businesses and organizations make a positive difference in the world and real people’s lives. Our video production approach includes strategy and discovery, script and storyboard, a full production team, and cutting-edge cinematic technology. If you’re looking for film production services in Cincinnati, we’ve got you covered. Get in touch with us today and let us know how we can help!