Published OnMay 13, 2022
Why Storytelling Is Vital in Video Marketing and Production
Video marketing is one of the most effective ways to market your brand. However, it’s not enough to simply put out high-quality videos. The videos still need to have a core message that can help bring out the reaction you want from your target audience. And that’s where storytelling comes in.
What Is Storytelling in Video Marketing and Production?
Storytelling is a narrative technique using words or pictures to engage an audience, motivate them to take action, or persuade them to believe in a company’s brand. It’s the art of using a narrative to engage with your audience and humanize your brand.
Storytelling is a core part of video marketing but is often underutilized in video production. Video production involves the actual creation of the story, whereas video marketing is the process of the story being spread. However, how you tell your story is as important as the actual story itself.
The Importance of Storytelling in Video Marketing and Production
Storytelling is not just about the creation of a story. The real value of storytelling comes from the storytelling process and how the story is presented to your target audience.
The importance of storytelling in video marketing and production cannot be understated. Every day, people are being bombarded with content from a variety of different media. It’s not enough to just be another voice in the crowd. You need a story that will make you stand out from the crowd so people can remember you.
You have one minute – 60 seconds – to tell the audience about the product or service you’re sharing and why it’s important. Many filmmakers make the mistake of assuming that people will just watch their videos and understand everything they want them to know. However, that’s not how it works.
More than 60 percent of people between the age of 18 and 34 will stop watching a video after 20 seconds if they don’t like it. And according to the Levick report, 96 percent of consumers are willing to buy from a company after just one video from them. The key is to make sure you capture their attention and get them to have a positive reaction to your video.
How to Use Storytelling in Video Production
When it comes to finding a story, you don’t have to look too far. The truth is that the story is already there. It’s just a matter of finding it and putting it into a video.
As with most things, the best stories come from real-life. Your brand’s story is already there. You just have to look for it. Are you saving the environment? Providing affordable housing to people in need? Teaching people important life lessons? Tell people about it.
Through video, you can share your stories with your target audience, which helps humanize your brand. A human story is much more likely to be shared than a sales pitch. It’s still a sales pitch in disguise, but it’s a lot more effective than the usual sales pitch.
Storytelling is an effective way to present your brand and connect with your target audience. It’s not enough to simply put out a high-quality video and assume that it will go viral. You need to tell a story that will compel people to respond and take action.
Tell your story with the help of Barking Squirrel Media. We are a video production house that produces cinematic stories by harnessing the power of commercial film to connect brands with their audiences in Cincinnati, Chicago, and nationwide. Get in touch with us today!