A Complete Guide: Art Direction in Films and Videos

To make a film or video look good, having a good art director is essential. This person is tasked to handle the project’s overall look and creates the vision that the filmmakers want to achieve. With their help, they can provide your brand with the right creative solution to produce a compelling film or video.

If you are engaged in learning more about art direction, keep reading!

What Is Art Direction in Films and Videos?

Art direction creates the overall look and feel of a film or video production. This includes choosing suitable locations, setting up the proper lighting, and selecting the right props and costumes.

Art directors work closely with the director and producer to ensure that the production has a consistent visual style. When working with brands, they translate the goals of their client’s needs into an audio-visual product.

The Role of Art Direction in Films and Videos

Art direction plays a critical role in making any film or video. The art director is responsible for ensuring that the production visuals are cohesive and support the overall narrative. This includes everything from the production design and set dressing to the costumes and makeup.

A good art director will work closely with the director and other production team members to ensure that the vision for the project is realized on screen. They will also have a keen eye for detail and be able to problem solve when things don’t go as planned.

The art direction of a film or video can significantly impact its overall look and feel. For example, a well-designed production will be visually appealing and easy to follow. In contrast, a poorly designed one can be confusing and off-putting. It is vital to choose an art director who you feel confident will be able to create the kind of visuals you are looking for.

The Benefits of Art Direction in Films and Videos

Art direction is a critical element of filmmaking and video production. It is responsible for the overall look and feel of a project and can profoundly impact the final product.

There are many benefits to taking a solid art direction team on a film or video project. Here are just a few:

  • Art direction can help to create a unique and memorable visual style for a project.
  • It can also reinforce the themes and messages of a film or video.
  • Art direction can make production more visually exciting and engaging.
  • It can also help to save time and money by avoiding costly mistakes or re-shoots.
  • Art direction can help to make production more successful overall.

A strong art direction team can make all the difference in a filmmaking or video production project. If you want to build a truly unique and memorable final product, invest in a good art direction team.


Art direction is a critical element in the success of any film or video production. A skilled art director can bring the director’s vision to life, creating a visually stunning and cohesive world for the viewer. 

With an understanding of the different design elements, art directors can create an overall aesthetic that enhances the story being told on screen. While the job of an art director can be challenging, it is also gratifying, as they can see their hard work appear to life on the big or small screen.

Barking Squirrel Media is a Cincinnati-based video production company specializing in cinematic storytelling. By harnessing the power of commercial film, Barking Squirrel Media helps brands connect with their audiences in an emotionally impactful way. If you’re looking for a video production company in Cincinnati that can help you tell your brand’s story in a truly captivating way, contact Barking Squirrel Media today.