Production Tips For Making a Marketing Video

It can be difficult to start a video marketing campaign. You will have to think long and hard about budgeting and deciding which video production company to hire. You’ll also probably wonder just where to begin without an idea of what you want to accomplish. If you aren’t entirely sure what you want out of a video, a video production company can help you develop a marketing plan.

However, the more you know about the process, the better you’ll be able to communicate your goals. Here are some tips to keep in mind when creating your first marketing video.

1. Know What You Want To Achieve

If you don’t know what you want to accomplish with your video, you’re going to have a hard time creating it. You might be thinking about some of these things already, but it’s essential to get a clear idea of what you want.

The most important thing you want to know is why you want to make a video. Do you want to increase sales? Do you want to persuade more people to do business with you? Do you want to build your audience? Whatever your purpose is, it’s important to figure it out early in the process, as everything else will depend on it.

2. Get The Right People To Help You

When you’re working with a video production team, you’re going to have to work with a number of different people. Many businesses hire a marketing consultant because they’re going to be able to help them throughout the entire process. This is something that you should be sure to hire if you want your marketing plan to work.

Not only that, but you need good video producers and videographers to really make the most out of a video. It’s important to find the right people to help you with the process.

3. Use Plenty of Light

Lighting is vital to your video. It’s vital to your video that you get enough light to show what you want to show. If you don’t have enough light, you’re not going to get the quality you want in your video. Not only that, but you’re going to have to do a lot of editing, and you might not have the best product when you’re done. You’ll need to decide what amount of light you want to use because you can’t have too much light, but you can have too little.

4. Choose the Right Run-Time

If you want to get your video to the right people, then you want to decide on the right run-time for your video. It’s best to keep your video between 60 and 90 seconds, as this will keep your audience’s attention. This isn’t an exact science, but you don’t want to make your audience wait too long to get to the point.

5. Mind the Video Composition

If you want to create a good video, you’re going to want to keep the video composition in mind. If there are too many things in the way, your audience will be distracted from what you’re trying to show them. It’s important to keep people’s attention through the entire video, and that doesn’t happen if you don’t have the right video composition. You’ll need to keep this in mind when you’re planning the video.

6. Create the Right Tone

When you’re making your video, you’re going to want to make sure you’re creating the right tone. This is something that will take some practice, but you need to know what it is that you want to communicate before you decide on a tone. You want to communicate in a way that’s going to help you accomplish your goals. That’s why it’s important to choose the right tone.

7. Put Your Best 8 Seconds First

As you’re planning your video, you’re going to want to make sure you’re paying attention to what’s going to be the first 8 seconds of the video. This is going to be the first impression of your business. You know people are going to watch for the first 8 seconds, so you have to put your best foot forward. You’re going to have to do this with a compelling first line or a captivating image. This will help you get your point across while people are still watching.


Video marketing is a powerful way to promote your business and increase your sales. When you’re trying to decide how to take advantage of the power of video marketing, these are some things to keep in mind. Think about how you want to create your video and how you want to create the marketing plan so that you can accomplish your goals.

Finding a production company you can rely on isn’t always easy. That’s why you need a company like Barking Squirrel Media to help you create the most compelling videos for your business. We are a video production house that produces cinematic stories through the power of commercial film to connect brands with their audiences in Cincinnati, Chicago, and nationwide. Contact us today to get started!