Published OnNovember 3, 2022
6 Valuable Reasons to Invest in Brand Video Marketing
As the marketing world continues to evolve, so do businesses’ strategies and tactics to reach their target audiences. Brand video marketing is one of the most effective and popular tools in the modern marketer’s arsenal.
There are many reasons to invest in business video production for your marketing activities, but here are just a few of the most valuable.
1. Video Marketing Attracts More Traffic
Video marketing is an incredibly powerful tool that can be used to attract more traffic to your website or blog. Video marketing is one of the most effective ways to improve online visibility and reach a larger audience.
There are several reasons why video marketing is so effective at attracting more traffic. For one, video is an incredibly engaging medium that can capture and hold attention for extended periods. People are also far more likely to share videos than other types of content, which means that your video can reach a much larger audience than other forms of marketing.
2. Video Marketing Sends a More Powerful Message
Video marketing is an incredibly powerful tool that can help businesses of all sizes reach a wider audience and promote their products or services more engagingly. Unlike traditional written content, video marketing allows businesses to show, rather than tell, their story. This makes it an ideal format for promoting new products or services and highlighting customer testimonials and success stories.
Video marketing can be used in various ways, including on social media, websites, email marketing campaigns, and even traditional television advertising. No matter how it’s used, video marketing is a powerful way to reach a broad audience and promote your business.
3. Video Marketing Is Perfect for the Mobile Landscape
Video marketing is perfect for the mobile landscape. In a world where people are constantly on the go, video allows you to connect with your audience in a personal and engaging way.
Mobile devices are perfect for watching videos. They are portable, convenient, and allow you to consume content in bite-sized chunks. This makes them ideal for busy people who want to stay up-to-date with what is happening in the world but don’t have the time to sit down and watch a long video.
What’s more, mobile devices are perfect for sharing videos. With just a few taps, you can share a video with your entire social network. This is a great way to increase your reach and get your message out to a wider audience.
4. Video Marketing Can Help Companies Explain Things Better
Video marketing can help companies explain things better in several ways. It can help to break down complex concepts and make them more understandable. This is especially helpful for companies that offer products or services that are new or complex. By creating a video that explains how their product or service works, companies can help to educate their potential customers and make it easier for them to make a purchase decision.
Additionally, video is a great way to build trust with potential customers. When people see a company’s message delivered in a video, it can help to create a feeling of rapport and trust. This is important because it can make potential customers more likely to do business with a company they feel they can trust.
There are many valuable reasons to invest in brand video marketing. Videos can help you build trust with potential customers, increase brand awareness, and drive conversions. Additionally, video can improve your SEO and give you an edge over your competition.
If you’re not already using video to market your brand, now is the start. Work with us at Barking Squirrel Media, a leading Chicago business video production company. Check out our portfolio or call us for more information on how we work.