The 3 Important Stages of Video Production Explained

Video is more than just a form of entertainment. It is also a potent marketing tool that helps engage consumers through video promotion, increasing a firm’s value. Furthermore, video is useful for learning about various topics or items that one is interested in.

Customers nowadays find videos to be more interesting than other sorts of material. This article will teach you about the production process and the three stages of production.

What Is the Process of Video Production?


As the name implies, the pre-production stage means the conceptualization and planning stage. It involves brainstorming creative ideas and planning the entire shooting process.

For better pre-production, here are some things to consider:

1. Define the purpose of the video

Define what is the idea you want to convey with the video. Video production is not cheap. Therefore, make sure you know the importance of a video and how it would impact your business goals. Is it for creating awareness? Is it for the entertainment of your customers? Is it for the promotion of your brand?

Knowing your purpose will help you decide the topics and portions you would focus on while shooting the video.

2. Determine the Duration of the video

You should also determine whether the video would be a long-form (5 to 15 minutes) or a short one ( less than 5 minutes). Note that the longer the video is, the more time and effort you would have to put into shooting it.

3. Define Your Target Audience

If you’re making a video that would be the sole content of your website or the landing page, think about the kind of people who would be viewing the video, their age, and the language they would be using.

4. Determine the Message

While planning the pre-production stage, you should also know what message you would like to convey to your audience. 

5. Specify Your Budget

If you’re creating a video for a business or a brand, you should have the idea about the budget of the project. Ask your colleagues, superiors, and co-workers about their opinions. Most of the time, you will hear different opinions about the budget. Some might say that you should invest more for the better quality of video, while some say that you should shoot a video for less than $500.

By the end of the pre-production stage, you should be able to decide the duration of the video, the targeted audience, and the message you want to deliver.


The second stage of the production process is just that: production. In the actual shooting of the video, all of your hard work will come together.

Bring together all the things you worked on during pre-production and make your film a reality! You’re bound to run across issues when putting the video together. A crucial partner may oversleep and be late, or some piece of equipment may fail.

Some aspects of the video you’re creating may not come through as you planned. Keep your cool through these unavoidable challenges and attempt to fix them or devise a new strategy.

Don’t feel compelled to put your head down and push through without stopping to solve any difficulties that occur.


The final stage of the video production process is the post-production stage.

This stage is essential in a video’s production, as it is the most time-consuming part. You should hire a professional editor of a video who possesses the relevant skills and experience to help you with the post-production process. This can be costly, but it is worth it.

The post-production stage is important to the video for several reasons:

  1. It helps you edit your film & make it more appealing to your target audience
  2. It helps you improve your film’s effectiveness
  3. It helps you make the video look professional
  4. It helps you save time
  5. It helps you save money

After the post-production stage, it’s time to share your video with the world!


With the right strategies, thought, and planning, you can surely create great videos. The video production process can be confusing at first, especially if the video is for your business or brand.

However, with a little effort, you can create amazing videos that would help boost your brand.

Are you ready to invest in business video production? If you want to give your business a chance to impress your audience and gain new customers, contact the Chicago video production experts at Barking Squirrel Media. Allow our team to connect your brand with your target audience through a well-made video. Contact our team of experts today!