There are seven positive benefits to corporate video storytelling. Aside from just having a video on your website, the very process of preparing for your corporate videos refines your messaging, brings to light your compelling differentiators and increases the effectiveness of your online reputation. So let’s discuss the seven benefits of corporate video production in more detail.
Corporate Video Storytelling Makes Information About Your Company Memorable
Everything involved in the process of preparing to produce a corporate video is about making information compelling and memorable. Storytelling is a neurological action as Lisa Cron so brilliantly articulates in Wired for Story. Our brains are wired for the ups and downs, the twists and turns of a great story arch. Scripts are written not only relay important information, but to draw our emotions into the narrative. Art direction makes your locations more vibrant and appealing. Storyboarding ensures that every sentence of your scripts are visually stimulating and incites the imagination. We remember great stories, not facts and figures.
Video Storytelling Makes Your Story Concise and Precise
In most cases, corporate videos require narratives and the process of crafting scripts force creatives and marketing departments to carefully choose the language that gives voice to your story. There is only so much video real estate available for a brand video. Therefore, taking the time to carefully choose each word and phrase ensures that your narrative is concise and precise and also boasts your google rankings. Even if you choose a testimonial video approach where your leadership speaks to camera, it is still critically important to carefully script your leadership’s messaging. This powerpacks the way your brand is communicated. Every word and sentence is a reflection on your brand and cannot be left to chance.
Corporate Videos Make Your Message Human and Engaging
One of the reasons companies choose to produce corporate videos is to humanize business processes, products and people. If all you want to accomplish is to convey information about your business, then newsletters and PowerPoint presentations can accomplish that just fine and for a fraction of the cost. Carefully crafted videos feature people, their thoughts and insights, their struggles and successes. This is human and we quickly connect with it. We aren’t drawn to dry facts and figures. However, when we humanize them, information is suddenly brought to vibrant life through the visual narratives of storytelling. People tend to do business with those we know, like and trust. Once you take your corporate information and apply a creative video process to it, one that features people talking and acting, information that used to be dry as dust is now engaging and to some extent, emotional.
Great Video Production Visually Demonstrates What You Do & How You Do It
We all know the old adage, “a picture is worth a thousand words.” This is especially true in corporate video. Five seconds of a motion picture can relay thousands of words of information. Every married couple understands the power of body language. It’s not just what you say, but how you say it. When A-roll and B-roll visuals are added on top of a great script, the impact is powerful and compelling. What you say can either be be empowered by your visual representation or the visuals can contradict your what you say. If your company is in manufacturing, visually demonstrating the manufacturing technology, processes and products, along with the friendly faces of people running the line communicates in a few second far more than pages of information could express. One of the greatest advantages of corporate videos is its ability to communicate vast amounts of information, some in words and much more through visuals, in a short period of time. In an age where attention spans are shorter and shorter, packing a lot of information in a short amount of time is critical to effective communication.
Corporate Video Storytelling Builds Trust with Potential Clients
Great corporate video storytelling allows your potential clients to get to know you in a more personal way than words on a website or a flyer can relay. Well-crafted videos introduce your leadership to online audiences, allowing them to talk genuinely about the company’s differentiators. In some ways, it is even better than a casual in-person conversation because the narratives and visuals have been carefully designed for brand precision and maximum engagement. Videos boast credibility and trust among your current and potential clients.
Corporate Videos Can Demonstrate the Quality of Your Brand’s Reputation
Corporate video, its creativity and quality, is a direct representation of your brand’s reputation. There are things worse than a website with no videos: a website with bad videos. When you decide to tell your company’s story, be prepared to make a capital investment to ensure quality and effectiveness. There are four stages necessary to produce high quality brand videos. Discover, preproduction, production and post production. Any short cuts taken in discovery will result in a poorly written script. Short cuts in preproduction result in poorly planned and organized filming days and that has a direct effect on the quality of the shoot. The same applies to production and post production. There are so many facets to producing a strategic and compelling film, requiring time, talent, equipment and experience. A company that invests in a cinematic approach to storytelling will reap exponential rewards in marketing and increased business.
Corporate Video Storytelling Strengthen Your Google Profile and Traffic
Google owns YouTube and also gives preference to videos hosted on YouTube. Google expects websites to have meaningful, informative and relevant videos. To boast your Google score, add Close Captions to the video so that all the texts of the videos are searchable content. Additionally, make sure that the title and the descriptions reflect phrases that your potential client would use to search for your products and services. All of this will strategically increase traffic to your website.