We understand that trusting someone else to tell your story can be daunting but it is crucial to scripting for video production. At Barking Squirrel Media, we specialize in deeply understanding our clients-their culture, language, values, and goals. Our meticulous process ensures that every word resonates with your voice. We collaborate closely with you, seeking your feedback at every stage, to guarantee a final product that not only meets but exceeds your expectations. Your story, authentically told.
Scripting is essential because it ensures your message is delivered with clarity and precision. Whether it’s a voice-over, a testimonial, or a talent driven project, we follow a meticulous process to craft a story that aligns perfectly with your narrative and voice.
STEP ONE: DISCOVERY
The first step in any project is to meet with you, our client, to fully understand your production needs. We begin by sitting down with 2-8 key stakeholders for 30-60 minutes, listening to your words and capturing your unique voice. Every company has its own language and culture, and we ensure that is reflected in our work. We transcribe these meetings, then cross-reference the interviews to identify the key themes that resonate throughout. This process allows us to authentically represent your company’s values and message and ensures that scripting for video production is precise and effective.
Discovery Transcription Examples
We will create a list of questions we ask every interviewee. This helps us pick up on key themes.
Step Two: Aggregating Information
After the interviews, we make a “best answers” table to help hone in on key information. When scripting for video production, pulling together the most compelling statements by the people highlights at a glance how your employees naturally tell your company’s story. Below are examples.
STEP THREE: SCRIPTING FOR VIDEO PRODUCTION
After gathering insights during discovery, we share them with you to ensure they align with your values and voice. Together, we’ll decide on the best approach to deliver your message—whether it’s your team speaking directly to the camera, a voice-over guiding the narrative, or hiring talent to embody a character or spokesperson for added impact. Whatever the method, we find the most effective approach and begin the scriptwriting process. We typically offer up to three revisions to ensure it’s perfect. The following pages showcase examples of this process in action.
Scripting for Testimonial Video Production Example
For a testimonial approach, we take the exact words of the discovery interviewees and arrange the information to ensure minimal redundancy and optimize the information. The examples below are the first page of the script.
Scripting for Voice-Over Video Production Example
For a voice-over approach, we synthesize the insights from our discovery interviews into a cohesive script. We also incorporate a creative concept to develop an engaging hook and narrative that effectively delivers your message.
Scripting for Talent Driven Video Production Example
In a talent-driven approach, we distill the insights from our discovery interviews and research into a unified script. We then craft a comprehensive concept, building a compelling narrative that ensures your message is delivered with maximum impact.
The different highlights reflect different draft changes.
WRAP UP
No matter which approach you choose, we are committed to delivering a final product that meets your vision and exceeds your expectations. We believe in keeping the process transparent, ensuring there are no surprises, and that every step is approved by you. We’re excited to collaborate with your company and eager to learn more about who you are. Let’s create something amazing together—let’s make a video!