VIDEO STORYTELLING BLOG

Corporate Video Production: Understanding the Process This article will teach what's involved in creating a corporate video.  Video production can be broken into four processes: discovery, preproduction, production & post production. It all begins with discovery.  Discovery Pricing for preproduction...

Can the video production company tell a compelling story? Video production companies that know how to engage you in storytelling are more likely to captivate your clients and customers. Those that only operate with the standard videographer mentality, presenting facts...

Pricing for corporate videos is derived from the four areas of production: Discovery, Pre-production, Production and Post-production. In this article I will explain what each process involves, how to estimate costs and how to scale production to fit into your...

Every company makes promotional videos to sell their services or products. When companies make these videos, they should use them to get their viewers’ attention, and then encourage the viewers to act. With the power of storytelling to attract an...

Storytelling is probably one of the most important means of communication any marketing, branding or communications specialist can have in their toolbox. In this article, we will give you seven reasons to incorporate the traditional story arch in the way...

Barking Squirrel Media is a film production company located in Cincinnati, Ohio.  We tell the stories of organizations that make a positive impact in real people’s lives, the community and the world. Over the past ten years, Barking Squirrel Media...

So you need the best ideas for corporate videos? This article will help you determine the best type of video for your company or organization. We at Barking Squirrel Media have compiled a list of the best approaches to corporate...

What if you could make your company video so emotionally captivating that people would watch it over and over and share it on social media? You can and it's called cinematic storytelling. All too often corporate videos are designed only...

Have you ever noticed that so many corporate videos all look and feel the same: predictable shots, dry facts and figures, cheesy approach, all adding up to storytelling cliche? Cliché is the enemy of effective storytelling. According to Robert McKee,...

In the previous article, we talked about Shane Meeker’s “Story Recipe.” This article will explore what Meeker calls Brand Mythology in his book entitled Story Mythos: A Movie Guide to Better Business Stories (the link is at the bottom of...

Since 2011, Barking Squirrel Media has been using the power of cinematic storytelling to connect audiences all over the globe. Their talented team takes corporate videos to new heights by combining the oldest form of communication known to humanity (storytelling)...

Over the next 8 weeks, Barking Squirrel Media will share the storytelling secrets of Story Mythos by Shane Meeker. Who knows more about brand storytelling than the Chief Storyteller for P&G?  I love this book and have found that it...

Barking Squirrel Media is now offering new services! Since the start of quarantine most professionals have jumped on the video conference craze. Daily meetings are now being broadcasted from the kitchen table in your pajama bottoms. Do you have an...

Hey all! Christine Marque here. I am the creative director and story editor for Barking Squirrel Media. I am also the creator and founder of an art installation titled Motel X . Motel X is a multi-media art installation bringing...

Growing up in a home with 2 older brothers and a father who had a fair amount of business trips around the globe, it could be hard at times to find common ground or quality time. Movies were one way...

I started my career as a choral and orchestral conductor and was also director of music in a fairly large church. A few years into my tenure, the church had grown substantially. But I became frustrated that we were not...

Your company has wisely decided that it needs videos for websites, social media, and email campaigns and you’ve been tasked with finding the right video production company. Don’t stress! We will tell you everything you need to know to get...

A major focus of big business today is video storytelling and with good reason. Presenting the target audience with a visual narrative is much more compelling than what has flooded the market for the last 20 years. Some company videos...

You’ve heard the axiom “a picture is worth a thousand words.” Well if that’s true, a two-minute video is worth millions. If you have done much posting on Facebook, you probably know that a post with only text gets limited...