Video Production

8 Tips to Create a Teaser Video That Leaves an Impression

Video camera

Making a compelling teaser video can be a daunting task for any marketer, but it is essential for getting the attention of your target audience and getting them excited about your product or service. 

A teaser video can be a great way to showcase the unique features of your product or service and create a buzz around your brand. Here are some tips to help you create a teaser video that leaves an impression:

  1. Plan a Strong Concept

The concept is the foundation of any successful teaser video. It should be creative and engaging, and it should be something that will spark interest in viewers. Think of a concept that will leave a lasting impression and make people want to find out more. 

  1. Start with a Hook

The key to a successful teaser video is to start with a strong hook that will grab the attention of your viewers. This could be a funny joke, an intriguing visual, or a catchy tagline. The goal is to get your viewers interested in what you have to offer and keep them engaged until the end.

  1. Showcase Unique Features

Once you’ve hooked your viewers, it’s time to showcase the unique features of your product or service. Ensure to include visuals demonstrating how your product works and how it can benefit your viewers. Showing off the features of your product in an engaging and interesting way will help to create a lasting impression.

  1. Tell a Story

A teaser video should tell a story, not just a sales pitch. By using visuals, imagery, and music, you can create an emotional connection with your viewers and help them to understand your product or service better.

  1. Keep it Short

Teaser videos should be short and to the point. Keep your video to under a minute, and make sure to include a call to action at the end so viewers can take the next step.

  1. Use Music

Music is a powerful tool that can help convey emotion and set the tone of the video. Choose a piece of music that will get people excited and leave them wanting more. 

  1. Include a Call to Action

A call to action, such as signing up for more information or getting early access, can help to encourage viewers to take the next step and generate more interest in the product or event. 

  1. Promote Your Video

Once your teaser video is complete, it’s time to promote it! There are a number of ways to promote your video, including sharing it on social media, emailing it to your list, and embedding it on your website.


By following these tips, you can create an effective teaser video that leaves a lasting impression on your viewers. Remember to plan a strong concept, start with a hook, keep it short and sweet, showcase the unique features of your product, and tell a story that resonates with your audience. 

You should also use music, include a call to action, and promote your video. With the right approach, you can create a compelling teaser video that will help you get your target audience’s attention.

Are you looking for a Cincinnati video production house to help you create compelling content for your business? Look no further than Barking Squirrel Media! We specialize in creating videos that connect businesses with their target market on a personal level. Our experienced team of filmmakers is dedicated to creating stories that engage customers and make a lasting impression. Contact us to learn more!