Have you ever noticed that so many corporate videos all look and feel the same: predictable shots, dry facts and figures, cheesy approach, all adding up to storytelling cliche? Cliché is the enemy of effective storytelling. According to Robert McKee, the story doctor to hundreds of successful screenwriters, producers and directors, the 21st century audience […]
In the previous article, we talked about Shane Meeker’s “Story Recipe.” This article will explore what Meeker calls Brand Mythology in his book entitled Story Mythos: A Movie Guide to Better Business Stories (the link is at the bottom of this article.) The terms myth and mythology are frequently misunderstood and often considered to be […]
Since 2011, Barking Squirrel Media has been using the power of cinematic storytelling to connect audiences all over the globe. Their talented team takes corporate videos to new heights by combining the oldest form of communication known to humanity (storytelling) and the most modern technological form of engagement (film making), according to their company’s mission […]
Over the next 8 weeks, Barking Squirrel Media will share the storytelling secrets of Story Mythos by Shane Meeker. Who knows more about brand storytelling than the Chief Storyteller for P&G? I love this book and have found that it fills the gap between storytelling books meant for Hollywood film makers and the video stories […]
Barking Squirrel Media is now offering new services! Since the start of quarantine most professionals have jumped on the video conference craze. Daily meetings are now being broadcasted from the kitchen table in your pajama bottoms. Do you have an important meeting or webinar series coming up? Want to be taken seriously and have your message heard? […]
Hey all! Christine Marque here. I am the creative director and story editor for Barking Squirrel Media. I am also the creator and founder of an art installation titled Motel X . Motel X is a multi-media art installation bringing awareness and prevention to Human Trafficking within the greater Cincinnati area. Motel X premiered on […]
Growing up in a home with 2 older brothers and a father who had a fair amount of business trips around the globe, it could be hard at times to find common ground or quality time. Movies were one way our whole family could sit down for a few hours, whether it was in theaters […]
I started my career as a choral and orchestral conductor and was also director of music in a fairly large church. A few years into my tenure, the church had grown substantially. But I became frustrated that we were not doing much in the community to help the poor. A dear friend told me that […]
Your company has wisely decided that it needs videos for websites, social media, and email campaigns and you’ve been tasked with finding the right video production company. Don’t stress! We will tell you everything you need to know to get started. 1. Google it and watch Begin with Google. Search for video production in your […]
A major focus of big business today is video storytelling and with good reason. Presenting the target audience with a visual narrative is much more compelling than what has flooded the market for the last 20 years. Some company videos come across more like elaborate PowerPoint presentations with the standard list of dull facts and […]