Storytelling is probably one of the most important means of communication any marketing, branding or communications specialist can have in their toolbox. In this article, we will give you seven reasons to incorporate the traditional story arch in the way you talk about your company. Storytelling is quintessential to the human experience Storytelling is how […]
In the previous article, we talked about Shane Meeker’s “Story Recipe.” This article will explore what Meeker calls Brand Mythology in his book entitled Story Mythos: A Movie Guide to Better Business Stories (the link is at the bottom of this article.) The terms myth and mythology are frequently misunderstood and often considered to be […]
Barking Squirrel Media is now offering new services! Since the start of quarantine most professionals have jumped on the video conference craze. Daily meetings are now being broadcasted from the kitchen table in your pajama bottoms. Do you have an important meeting or webinar series coming up? Want to be taken seriously and have your message heard? […]
Growing up in a home with 2 older brothers and a father who had a fair amount of business trips around the globe, it could be hard at times to find common ground or quality time. Movies were one way our whole family could sit down for a few hours, whether it was in theaters […]
I started my career as a choral and orchestral conductor and was also director of music in a fairly large church. A few years into my tenure, the church had grown substantially. But I became frustrated that we were not doing much in the community to help the poor. A dear friend told me that […]
Your company has wisely decided that it needs videos for websites, social media, and email campaigns and you’ve been tasked with finding the right video production company. Don’t stress! We will tell you everything you need to know to get started. 1. Google it and watch Begin with Google. Search for video production in your […]
A major focus of big business today is video storytelling and with good reason. Presenting the target audience with a visual narrative is much more compelling than what has flooded the market for the last 20 years. Some company videos come across more like elaborate PowerPoint presentations with the standard list of dull facts and […]
You’ve heard the axiom “a picture is worth a thousand words.” Well if that’s true, a two-minute video is worth millions. If you have done much posting on Facebook, you probably know that a post with only text gets limited likes. Add a picture and there’s more interaction, but add a video, and the engagement […]