Every company makes promotional videos to sell their services or products. When companies make these videos, they should use them to get their viewers’ attention, and then encourage the viewers to act. With the power of storytelling to attract an audience, connect with your target audience, and strengthen your business, it’s not surprising that video […]
Storytelling is probably one of the most important means of communication any marketing, branding or communications specialist can have in their toolbox. In this article, we will give you seven reasons to incorporate the traditional story arch in the way you talk about your company. Storytelling is quintessential to the human experience Storytelling is how […]
Barking Squirrel Media is a film production company located in Cincinnati, Ohio. We tell the stories of organizations that make a positive impact in real people’s lives, the community and the world. Over the past ten years, Barking Squirrel Media has traveled throughout the United States and Europe, producing mini-documentaries, corporate brand films and manufacturing […]
So you need the best ideas for corporate videos? This article will help you determine the best type of video for your company or organization. We at Barking Squirrel Media have compiled a list of the best approaches to corporate storytelling, with video examples. As a film production company that specializes in corporate storytelling, we […]
What if you could make your company video so emotionally captivating that people would watch it over and over and share it on social media? You can and it’s called cinematic storytelling. All too often corporate videos are designed only to relay company information. Though this is important, it’s not really memorable, entertaining or emotional. […]
Have you ever noticed that so many corporate videos all look and feel the same: predictable shots, dry facts and figures, cheesy approach, all adding up to storytelling cliche? Cliché is the enemy of effective storytelling. According to Robert McKee, the story doctor to hundreds of successful screenwriters, producers and directors, the 21st century audience […]
In the previous article, we talked about Shane Meeker’s “Story Recipe.” This article will explore what Meeker calls Brand Mythology in his book entitled Story Mythos: A Movie Guide to Better Business Stories (the link is at the bottom of this article.) The terms myth and mythology are frequently misunderstood and often considered to be […]
Since 2011, Barking Squirrel Media has been using the power of cinematic storytelling to connect audiences all over the globe. Their talented team takes corporate videos to new heights by combining the oldest form of communication known to humanity (storytelling) and the most modern technological form of engagement (film making), according to their company’s mission […]
Over the next 8 weeks, Barking Squirrel Media will share the storytelling secrets of Story Mythos by Shane Meeker. Who knows more about brand storytelling than the Chief Storyteller for P&G? I love this book and have found that it fills the gap between storytelling books meant for Hollywood film makers and the video stories […]
Growing up in a home with 2 older brothers and a father who had a fair amount of business trips around the globe, it could be hard at times to find common ground or quality time. Movies were one way our whole family could sit down for a few hours, whether it was in theaters […]