Video advertising is one of the most powerful tools that businesses can use to reach and engage their target audiences. When used effectively, video advertising can be an extremely effective way to promote your products or services, increase brand awareness, and drive sales. There are a number of benefits that businesses can enjoy by utilizing […]
The Four P’s of Video Production Storytelling Video production grows a business when storytelling is central to the film. To have a great testimonial storytelling video, four simple things are necessary: plot, people, places and purpose. First, a great story has a compelling plot (the classic story arch). The plot is built upon the sequence […]
Corporate Video Production: Understanding the Process This article will teach what’s involved in creating a corporate video. Video production can be broken into four processes: discovery, preproduction, production & post production. It all begins with discovery. Discovery Pricing for preproduction varies based upon the needs of a client. A skilled filmmaker wants to know the […]
Can the video production company tell a compelling story? Video production companies that know how to engage you in storytelling are more likely to captivate your clients and customers. Those that only operate with the standard videographer mentality, presenting facts and figures in unimaginative ways, will bore your audience. Can the company make average things […]
Pricing for corporate videos is derived from the four areas of production: Discovery, Pre-production, Production and Post-production. In this article I will explain what each process involves, how to estimate costs and how to scale production to fit into your company’s budget. DISCOVERY In order to produce a video that will accomplish your goals, a […]
Every company makes promotional videos to sell their services or products. When companies make these videos, they should use them to get their viewers’ attention, and then encourage the viewers to act. With the power of storytelling to attract an audience, connect with your target audience, and strengthen your business, it’s not surprising that video […]
Storytelling is probably one of the most important means of communication any marketing, branding or communications specialist can have in their toolbox. In this article, we will give you seven reasons to incorporate the traditional story arch in the way you talk about your company. Storytelling is quintessential to the human experience Storytelling is how […]
Barking Squirrel Media is a film production company located in Cincinnati, Ohio. We tell the stories of organizations that make a positive impact in real people’s lives, the community and the world. Over the past ten years, Barking Squirrel Media has traveled throughout the United States and Europe, producing mini-documentaries, corporate brand films and manufacturing […]
